UserTesting Announces Second Annual Illumi Award Winners at the Human Insight World Customer Conference
The illumi Awards recognizes brands who have achieved extraordinary success using human insights to deliver world-class customer experiences
UserTesting, a leading provider of on-demand human insights, today announced the winners of its second annual illumi Awards at Human Insight World (#HiWorld20). The UserTestingⓇ HiWorld™ customer conference brings together UX researchers, designers, marketers, and product managers from some of the world’s leading brands to learn, share, and discuss how to create great experiences, build innovative products, and launch impactful campaigns using real human insight to drive the decision-making process.
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UserTesting illumi Awards 2020 (Graphic: Business Wire)
“Great customer experiences start with human insight. Organizations that focus on customer empathy, particularly in today’s business climate, will continue to build brand loyalty, and long term success, said Andy MacMillan, CEO of UserTesting. “The illumi Awards highlight the incredible work our customers are doing to create exceptional experiences for their customers using the UserTesting Human Insight Platform.”
In today’s challenging business environment, companies are having to relearn their customers, and they are relying on the UserTesting Human Insight Platform to do so. This year’s illumi Awards recognize trailblazing organizations from around the world that are leveraging human insights to gain a deeper understanding of and empathy for their customers–while simultaneously lowering their business costs and risk and accelerating their innovation and growth. Two hundred and thirty five organizations entered award submissions this year, resulting in 9 category Winners and 21 Distinguished Luminaries, each with remarkable stories of success and impact.
UserTesting congratulates all the illumi Award Winners and Distinguished Luminaries.
Outstanding Business Impact Award: AAA
Outstanding Customer Focus Award: ATB Financial
Human Empathy Award: Cedar
Outstanding CommUnity Member of the Year Award: Chico’s
Outstanding Marketing Award: EARGO
Global Impact Award: Microsoft