Tag: identity

06
Oct
2020
Posted in technology

Evrythng raises $10 million to give physical products a trackable digital identity

Evrythng, an internet of things (IoT) platform that seeks to give each physical product its own trackable digital identify, has raised $10 million in a round of funding.

The announcement comes as the pandemic continues to wreak havoc on the global supply chain, with inventories, factories, and transport systems all impacted. Evrythng promises transparency and visibility, turning individual items, pallets, and batches into “data-generating” objects on the web and allowing companies to identify and address issues as they arise.

“COVID has caused breakdowns at various parts of the supply chain — factory closures, raw material supply problems, distribution to supply routes, inventory imbalances, and backups,” Evrythng cofounder and CEO Niall Murphy told VentureBeat. “At the same time, COVID has accelerated ecommerce massively, profoundly changing how brands work with different retail channels. Having real-time visibility [into] what is happening across the supply chain and sales channels enables brands to preempt problems and respond or adapt to changes rapidly.”

Visibility

In addition to giving brands visibility into a product’s path from the manufacturer to retail stores, the underlying technology can offer consumers insights into their product’s journey and even confirm its authenticity — particularly useful when many online marketplaces are awash with fake goods.

Above: Ralph Lauren: QR code

Ralph Lauren uses the Evrythng platform to embed unique QR codes into each of its products at the point of production in factories around the world, giving the company real-time visibility into its supply chain and insights into consumer engagement. By scanning the code, shoppers can see instantly that the product is genuine, and they can also link through to the company’s ecommerce store or contact customer service.

“The scale, depth, and ubiquity of Ralph Lauren’s product digitization strategy are groundbreaking,” Murphy said. “While we can clearly point to specific applications like factory