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04
Oct
2020
Posted in computer

Ground Zero opens for gaming, computer enthusiasts

Tom Savage, For the Brandon Valley Challenger
Published 2:34 a.m. CT Oct. 3, 2020

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Cody Rasmussen sat in a computer science class a decade ago at Dell Rapids High School. The computer teacher disassembled a computer in front of the entire class, and Rasmussen said he was hooked.

That classroom demonstration was the first time he’d gotten the itch to pursue a career in the computer and gaming industry. Now living on the east side of Sioux Falls, Rasmussen and business partner Calen Kusler have opened Ground Zero Gaming in Brandon. The store is located at 1316 East Cedar Street.

Ironically, the computer industry isn’t one Rasmussen pursued. He went to culinary school, but the gaming bug was too big to ignore.

“It’s just something I picked up, learning how to build my own computer,” he said. “I just decided, ‘Why don’t I do this for other people?'”

The storefront on Cedar Street has only been open since early September, but Ground Zero Gaming has been in business for nearly a year. The duo originally built their own computers when the business opened, but COVID-19 has limited the ability to make new products.

They’re now in the business of purchasing pre-built gaming computers and selling or leasing them at retail price. Gaming computers are essentially high-end computers that work faster than average work desktops with the capability to handle new graphics and demands that all the new games have.

Rasmussen said even though they’ve slowed down the production of gaming computers, they still get them built they’re able to get the appropriate parts. It’s at the core of how they started, producing computers in their basement.

“It’s something