Product portfolio expansion delivers simulated Internet sports betting experience in advance of expected legislation in Ohio
IRVINE, Calif.–(BUSINESS WIRE)–
GAN Limited (the “Company” or “GAN”) (NASDAQ: GAN), a leading business-to-business supplier of internet gaming software-as-a-service solutions primarily to the U.S. land-based casino industry, today announced the launch of a simulated Internet sports betting experience for an existing major midwestern region retail casino operator client and available at www.PlayJACK.com.
Available online, simulated sports betting represents a material extension of GAN’s current Simulated Gaming product and leverages the existing technical integration between GAN’s GameSTACK enterprise software platform, alongside sports betting technology partner Kambi.
Sports gamblers can easily sign up online, commence sports betting purely for entertainment purposes, and see how they perform relative to other sports gamblers in their state. All major U.S. sports events are available together with a full range of pre-game and in-running betting, powered by Kambi.
GAN’s retail casino operator clients of Simulated Gaming can now seek to gain an advantage previously only enjoyed by major Daily Fantasy Sports operators by acquiring future sports gamblers online today, at a lower marketing cost than the expected cost tomorrow, once the real money regulated sports betting market commences. Equipped with this ‘Industrial strength’ simulated sports wagering experience, GAN clients can now appeal to and engage online with the young-to-middle-aged male sports gambler who sits at the center of the Internet sports gambling consumer demographic and future Internet sports betting revenue opportunity.
Management anticipates the addition of simulated sports betting to accelerate sales of Simulated Gaming to additional U.S. retail casino operators. GAN’s integrated solutions offer both simulated Internet casino gaming to our partners’ existing retail customers, as well as simulated sports betting that will appeal to a younger consumer demographic not already present within their retail casinos.
GAN Signs 10-Year Agreement with Wynn Resorts to Provide iGaming and Internet Sports Betting in Michigan
GAN Limited (the “Company” or “GAN”) (NASDAQ: GAN), a leading business-to-business supplier of internet gambling software-as-a-service solutions to the U.S. land-based casino industry, today announced that Wynn Resorts, Limited (“Wynn”) (NASDAQ: WYNN) has engaged GAN in a 10-year agreement to be the enterprise software platform for its Internet sports betting and Internet casino gaming business in the State of Michigan. The Company expects to launch Wynn online in Michigan alongside the first regulated online gambling operators in November 2020, subject to all regulatory approvals. The Michigan launch between GAN and Wynn will be a part of the market access agreement between GAN and the Sault Ste. Marie Tribe of Chippewa Indians, who operate five casinos under the Kewadin Casinos brand in Michigan, announced on March 27, 2020.
By leveraging GAN’s U.S.-optimized enterprise software, proven get-to-market capability and on-property reward program integration capability, Wynn will be well-positioned as an early mover in the state of Michigan following its commencement of online gaming activities. Furthermore, as a major national casino brand operating casinos in both Las Vegas and Boston Massachusetts, Wynn has a substantial database of patrons’ resident within the Michigan region to cross-market to Internet gambling.
Together with a market-leading range of Internet casino games developed by GAN and/or aggregated from third parties, GAN will publish third-party sports betting content procured from a third-party sports betting content provider augmented by Wynn’s strategic partner Betbull Limited.
Jeffrey B. Berman, Chief Commercial Officer of GAN, commented:
“We look forward to powering the Wynn brand in Michigan with our highly optimized technology platform and enabling Wynn to efficiently invest their marketing capital to attract loyal sports betting and iGaming players. We are pleased to onboard Wynn, with its national casino brand and substantial Michigan-region patron base, as a major operator client and are excited