Tag: fitbit

04
Oct
2020
Posted in technology

8 wearable tech companies Google could buy that aren’t Fitbit

  • Google’s deal to buy Fitbit is on the ropes. Despite making concessions to appease regulators, competitors say it’s not enough.
  • But Fitbit isn’t the only wearable tech company that could help Google take the fight to Apple.
  • We asked analysts to pick out some other companies Google could potentially acquire if the Fitbit deal doesn’t go through – or even if it does.
  • Visit Business Insider’s homepage for more stories.

We’re approaching a year since Google declared its plan to acquire wearables company Fitbit for $2.1 billion, and the deal still hasn’t closed. 

The acquisition has been under intense scrutiny around the world, and right now European regulators are digging deep into the deal. Earlier this week it was reported that the merger could be close to clearing after Google offered some concessions to regulators, but Reuters now reports that rivals say these aren’t enough.

Google showed us this week that it’s still serious about hardware, and it has big ambitions in wearables. It recently snapped up Canadian smartglasses maker North, while acquiring Google could help catch Apple in what is becoming one of the next big tech battlefields.

But it’s not Fitbit or nothing. Here are some other wearables health companies that Google could try to snap up if its Fitbit deal doesn’t succeed (or even if it does), based on expert opinions and Business Insider’s own analysis.

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04
Oct
2020
Posted in technology

Google Pixel 5, Fitbit Sense, and Powerbeats Pro international giveaway!

It’s time for the Sunday giveaway, and we’re switching up the giveaway format. No longer will the Sunday giveaway be a weekly giveaway — it’s going monthly! There will be a new giveaway on the first Sunday of each month, but we’ll be giving away more prizes to multiple winners each giveaway, increasing your odds of winning. This month three lucky Android Authority readers having the chance to win some top tech!

A big congratulations to the winner of last week’s Samsung Galaxy S20 FE giveaway, Kyle G. from Colorado, USA.

This month we’re giving away a brand new Google Pixel 5, a Fitbit Sense, and a pair of Beats Powerbeats Pro earbuds, brought to you by the DGiT Daily newsletter!

The DGiT Daily newsletter is a daily briefing focused on bringing you the best tech news and links to what’s happening all around the web. It doesn’t matter if it’s from The Wall Street Journal or the depths of a 41-tweet Twitter thread — we’ll find it, and tell you what it means.

The daily email arrives fresh at around 7 a.m. ET every day, and we’re committed to making sure it entertains with a brief, honest, authoritative, and never-too-serious look at the tech news of the day via our Senior Editor, Tristan Rayner.

The DGiT Daily also comes with a daily surprise segment you’ll have to read each day — you’ll get an idea by looking at our recent editions from this week: New budget Surface Laptop Go from Friday and TikTok escapes ban again from Monday.

First prize: A Google Pixel 5, $50 Amazon eGift Card, and an AA hoodie

google pixel 5 sorta sage press image from youtube video

Our grand prize for October is a no-brainer. The Google Pixel 5 is due for release at the end of the month, and you could be one

02
Oct
2020
Posted in technology

Headwinds for Google as Rivals, Customers Criticise Fitbit Concessions | Technology News

BRUSSELS (Reuters) – Google’s bid to win EU approval for its $2.1 billion purchase of Fitbit faces headwinds as rivals and customers argue concessions to EU antitrust regulators do not go far enough, two people familiar with the matter said on Friday.

Alphabet’s Google last week offered to restrict the use of Fitbit data for Google ads and to monitor the process closely.

It also offered to make it easier for rival makers of wearables to connect to the Android platform by offering them access to Android software (API), and said third parties would continue to have access to Fitbit users’ data with their consent.

The European Commission is now seeking feedback from rivals and customers before deciding whether to accept the offer or demand more. Other sources have said the new concessions are likely to help Google secure EU clearance.

Some rivals and customers, however, plan to tell the EU competition enforcer to ask for more, the people said.

“The definition of wearable API is too narrow,” said one of the people, who said Google should broaden the scope to take into account new functionalities that come into the market in future.

Google’s 10-year data pledge also drew fire from its critics in advertising.

“Why would you limit the data separation remedy to 10 years? Bad idea. Google is making long bets. Ten years is tomorrow,” the second person said.

Respondents have until next week to provide feedback. The Commission is scheduled to decide on the deal by Dec. 23, although a ruling could come earlier.

(Reporting by Foo Yun Chee; Editing by Mark Potter)

Copyright 2020 Thomson Reuters.

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29
Sep
2020
Posted in technology

Google Set to Win EU Approval for Fitbit Purchase

Alphabet’s Google  (GOOGL) – Get Report reportedly is set to win antitrust approval from the European Union for its $2.1 billion purchase of fitness tracker maker Fitbit  (FIT) – Get Report.

Reuters reported that Google offered fresh concessions to the European Commission in a bid to address concerns the deal could entrench Google’s power in online advertising and boost its trove of data.

The company said it had offered to restrict the use of Fitbit data for Google ads and would also tighten the monitoring of that process.

“We’re also formalizing our longstanding commitment to supporting other wearable manufacturers on Android and to continue to allow Fitbit users to connect to third party services via APIs (application programming interfaces) if they want to,” Google told Reuters in a statement.

The concessions are set to clear the way for the deal to be approved, Reuters said, citing people familiar with the matter.

The EU competition enforcer will now seek feedback from rivals and customers before deciding whether to accept Google’s concessions, demand more, or either clear or block the detail.

Last month, it rejected Google’s pledge not to use the fitness tracker’s data for advertising purposes in a bid to address competition concerns, saying that it was insufficient.

Fitbit had a 3% share of the global wearables market as of the first quarter of 2020, lagging behind Apple’s 29.3% share, as well as Xiaomi, Samsung and Huawei, Reuters said, citing data from market research firm International Data Corp.

In August, Amazon  (AMZN) – Get Report introduced the Amazon Halo, a health and fitness-tracking wristband paired with a subscription service and smartphone app.

The commission recently asked Google’s rivals and customers about interoperability issues, what technical steps Google could take to foreclose competition to Fitbit

29
Sep
2020
Posted in technology

Google’s $2.1 billion Fitbit takeover is set for regulator approval after the tech giant made new concessions on user data, according to reports



a close up of a sign: Google first announced the Fitbit acquisition in November 2019. Reuters


© Reuters
Google first announced the Fitbit acquisition in November 2019. Reuters

  • Google is expected to win EU approval for its $2.1 billion Fitbit deal after it addressed competition and data concerns, Reuters reported.
  • The internet giant has promised it will not use Fitbit data to personalize adverts for 10 years, according to a Financial Times report.
  • It will also ensure competitors can use its Android and Cloud platforms, according to people familiar with the matter.
  • The EU opened a four-month long investigation into Google’s acquisition of Fitbit in August. The deal was first announced in November 2019.
  • Visit Business Insider’s homepage for more stories.

Google’s $2.1 billion acquisition of wearables company Fitbit appears to have cleared a major hurdle.

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It will be cleared by EU antitrust regulators after the tech giant agreed Tuesday to restrict how it uses customer data, according to multiple reports.

Google promised regulators that it would not personalize adverts based on user data for 10 years, up from a previous promise of five years, sources with knowledge of the matter told the Financial Times.

The tech giant also guaranteed that other devices will be able to use Fitbit’s health data, if a user consents, and that Fitbit devices will still work with services like Strava and Map My Run, the FT report said.

Google also said it would let wearables competitors use the Android application programming interface (API), making it easier for them to connect to Google’s Android platform, people familiar with the matter told Reuters.

The European Commission is scheduled to consult with Google rivals and customers, and decide on a ruling by December 23, but the latest concessions will be enough for it to approve the deal, Reuters reported.

The commission declined to comment to Reuters, and has not published details