No matter the industry, the first place most people go to look for the services they need and want are search engines like Google, Yahoo, and Bing. Consumers don’t have a clear understanding of how search results work. However, they’re most likely to click on the first results to appear in the Search Engine Results Page (SERP) as they believe it to be the most relevant option.
However, there are a defined number of places at the top of the results page. As the construction market becomes more competitive, you need to rise above the crowd. Search Engine Optimization (SEO) is your chance to gain potential clients who turn to the internet for the residential or commercial building and remodeling services that you offer.
SEO involves utilizing strategies, processes, and tactics that can help your business rank first in the SERP. This will attract organic traffic to your website, and ultimately, clients to your business.
In this current global scenario, general contractors have been facing new hurdles in attracting new customers. Digital marketing arenas open doors to new markets and clientele base. Unfortunately, most contracting companies don’t place SEO services at the top of their priorities.
SEO takes a lot of effort, money, and time to be something worth considering by most businesses. However, this is where it may benefit your contracting company. Suppose any competitors aren’t investing in SEO. In that case, you’ll gain the opportunity to differentiate your business and gain more customers and clients.
With this in mind, it’s imperative to work together with a reliable marketing agency that specializes in providing SEO services for contractors. This infographic by Digital Marketing Philippines touches on Contractor SEO services and how to identify a reliable agency to help you in your quest to grow your business.
Jason Jones spent nearly 14 years incarcerated. After learning how to code in prison, he now uses his experience to educate others on how coding can improve social mobility and prevent re-offending.
As someone who spent the majority of his young adult life in prison, Jason Jones knows firsthand the difficulties of trying to re-enter society after incarceration.
Jones was swept into gang activity at a young age following a difficult childhood, which culminated in him being sentenced to 13 and a half years in prison in 2005. It wasn’t until 2014, while spending time at California’s San Quentin Prison, that Jones was introduced to computer programming through a friend, who advised the then 30-year-old Jones that turning his efforts to coding might offer a practical means of staying out of trouble.
“I had a chip on my shoulder,” Jones tells TechRepublic, adding that a disciplinary infraction upon arriving at San Quentin resulted in him spending his first 10 months confined to his cell for nearly 23 hours a day.
Fast forward to today, and Jones has long since left his turbulent younger years behind him. Now 36 years old, Jones helps deliver software engineering training to incarcerated individuals in prison facilities all over the US.
The Last Mile is an education and entrepreneurial program that teaches coding, software design and other marketable skills in prison facilities across the US, in order to help create career pathways for individuals when they re-enter society. Founded by Chris Redlitz and Beverly Parenti in 2010, the program has served over 650 students to date, and is today the most widely sought-after educational program within US prisons.
Like many young men from similar backgrounds, Jones didn’t have a
ESW, short for enterprise software, is controlled by Texas billionaire Joseph Liemandt. Over the past couple of decades, the firm has bought more than 100 companies in deal sizes ranging from less than a million dollars to at least $460 million. ESW aims for at least 30 more acquisitions next year as the big companies that are its target customers rely ever more heavily on technology to get through the coronavirus pandemic.
Austin, Texas-based ESW has the infrastructure—managers, lawyers, recruiters, developers and sales professionals—that small companies struggle to afford. It also has the cash to allow early investors and founders to move to the next creative challenge.
Andrew Einhorn co-founded media-intelligence company Synoptos in 2014 and sold the Virginia-based provider of real-time reputation-management software to ESW last year for an undisclosed sum. Synoptos had been growing steadily but its founders wanted it to expand faster, either by raising venture capital in exchange for partial ownership or by selling the company outright to a large company like ESW, he said.
ESW, Mr. Einhorn said, offered “founder-friendly” terms and, important for him, allowed Synoptos customers to tap into other software products as part of the subscription service. He is now chief executive of LevelFields Inc., a financial-technology startup that hasn’t come to market yet, and says he has no regrets about selling to ESW.
Instead of buying and selling companies the way private-equity firms do, ESW operates the software businesses it buys, increasingly through its Aurea Inc. unit.
Technology created by the small businesses ESW has bought is often collected in a library of software tools for sales and marketing, collaboration and integration, and other business essentials. ESW sells access to the collected offerings under a subscription model.
On Tuesday, Google published a blog post to announce it was “giving everyone, everywhere an address.” That sounds very generous of the company, though it’s worth considering what that really means. Obviously Google runs the largest map service on earth, and it isn’t even close. Clearly it has a motivation to bring a standardized way of locating places since Google Maps is the default way many people get directions every day.
In that sense, Plus Codes, which is what Google is calling this new feature, is a good thing. According to Google:
Plus Codes use latitude and longitude to produce a short, easy-to-share digital address that can represent any location on the planet… A Plus Code can easily be used where no addresses, street names or even streets exist today. Someone in an area without addresses no longer needs to give out complicated instructions to find a home or workplace–like “drive to the community center, turn left and look for the blue house with the red roof.” Now, they can simply share a short Plus Code and it immediately works.
I think it’s fair to argue that Google is providing a very valuable service. In developing nations, especially, there are people and businesses that live in areas that lack basic infrastructure. In that case, having an address can be the difference between being found by customers–not to mention emergency services–or being invisible.
It’s hard to argue against that benefit until you remember that with every service provided by Google, there’s a cost. It doesn’t always seem like it because, on the surface, at least, the service appears to be free. And by free, I mean you don’t have to put in a credit card number and make a payment in order to have Google create a Plus Code for you.
As the world continuously shifts into the digital arena, Search Engine Optimization (SEO) has become an integral aspect of building a successful web presence and growing your business. SEO has many essential functions, but the most notable one is increasing visibility or a better ranking on the Search Engine Results Page (SERP).
Search engines are practically the go-to place online to find something that you are looking for. Almost 93% of all web traffic comes through search engines. This includes consumers who typically use search engines to help with their purchase decisions. If you want more potential clients to find your website, SEO practices can help you rank among the top positions.
Prospects are more likely to see your website on the first page of the search results. This is because a quarter of web users never click past the first SERP. SEO ensures that your website is more appealing to the search engines by continuously optimizing your brand’s website and its content. With algorithms constantly evolving, SEO professionals also make sure that you never fall behind.
As businesses recognize the benefits brought by SEO, the online business world gets more competitive every day. For a successful SEO campaign, plenty of companies spend $65 billion on SEO. However, not every company has the budget or resources to execute a large scale SEO campaign. Small businesses are mainly at a disadvantage while trying to rank their brand websites in SERPs for this reason.
Still, professional SEO services are essential for these businesses to help drive more people to their website, more significant growth, and higher revenues. As such, they need to execute SEO campaigns and strategies intended explicitly for small businesses.
This infographic by Digital Marketing Philippines gives an overview of how to find a suitable SEO service for your small