Last month, investors went absolutely bananas for software initial public offerings, or IPOs. No company highlighted the craze more than Snowflake (NYSE:SNOW) — shares of which have more than doubled from their initial price.
But in the Snowflake-induced haze of IPO stocks, another company caught my attention: JFrog Ltd. (NASDAQ:FROG). This company checks off a lot of boxes that I look for in an investment: founder-led, strong balance sheet, and a barbell approach that seems to be working very well.
That said, two issues give me pause. Read below to get the whole story.
First, the company from 30,000 feet
I’m a big fan of solid mission statements. When those mission statements can easily convey what a technology company does to a non-techie like myself, I like it even more. JFrog’s mission is “to power a world of continuously updated, version-less software.” The company calls this “Liquid Software.”
If that still sounds confusing, think of it this way. Back in 2000, when I used TurboTax to do my taxes, I had to go to the store, buy the CD-ROM with the most up-to-date version (there are always tax changes), and install it on my computer. Only then could I actually start putting my information in.
Today, TurboTax has moved to the web. There’s no physical CD to buy; the software is all updated by the time tax season starts. Huge parts of the process have been eliminated.
But JFrog wants to take it one step further: eliminate even periodic updates, allow software to be continuously and instantaneously updated. The company has six different modules that customers can use to do this, ranging from its core Artifactory (where coding packages can be stored) to Xray (scanning and securing software updates) to the actual distribution of those
Anyone familiar with SEO knows how fast it can all change. Updates are often rolled with no warning, leaving thousands of struggling websites in their wake. This is why it’s important to constantly stay on top of the recent changes in the industry so you can take the proper measures and avoid methods that could not only be obsolete, but detrimental. Let’s take a look at some of the main SEO trends to keep an eye on for 2020-2021.
More Google Updates
If it seems like Google is updating all the time, it’s because it is. It’s not uncommon to see multiple updates every year and the trend is showing no signs of slowing down. Some websites are still trying to figure out what happened to them with the core update and Google announced that it’s preparing an update that will focus on ‘Core Web Vitals’ 2021.
For those who don’t know, these are factors such as page speed and mobile-friendliness but could include much more. Like anything else, Google stays very secretive about its algorithms and there’s no true way to tell what will be in this update. But one sure bet would be to start working on improving your site’s user experience right away.
It can be difficult to understand what good user experience is, however, let alone improve it yourself. This is why you may want to look for outside help. Services like WSI Digital Ltd, for instance, will be able to look at your site and help you see where you could make corrections. It can only take one small change sometimes to make a big difference. This could be all it takes to save you from this next update and similar ones after.
We can also thank the latest core update for propelling E-A-T