New iPhone 12 unveiled, new gadget, release dates and everything else you need to know from Apple event
Apple has finally unveiled its new iPhone 12 plus a brand new gadget.
The Apple ‘Hi, Speed’ event took place on Tuesday night where the company also confirmed that its new flagship smartphone will be its first to work on faster 5G networks.
There will be four version of the brand new model and that’s not all that has been announced, the Mirror reports.
The company also introduced a new gadget that you may want for you home.
The HomePod Mini is a brand new, revamped version of the HomePod speaker which went on sale in 2018.
Here’s everything you need to know about the new iPhone 12, the HomePod Mini, plus the release dates.
iPhone 12 and iPhone 12 Mini
The first new iPhones to be unveiled were the iPhone 12 and iPhone 12 Mini.
Both smartphones feature 5G and have identical features.
The main difference is, of course, their size.
The iPhone 12 has a 6.1-inch display, while the iPhone 12 Mini is Apple’s smallest smartphone yet, with a tiny 5.4-inch display.
The iPhone 12 is priced £799 and will be available for pre-order from October 16, with availability from October 23.
If the iPhone 12 Mini sounds more like your thing you will unfortunately have longer to wait.
The iPhone 12 Mini is priced at £699 and will be available for pre-order from November 6, before being available in stores from November 13.
iPhone 12 Pro and iPhone 12 Pro Max
Apple then introduced us to the iPhone 12 Pro and iPhone 12 Pro Max.
Like with the other two models, they both have 5G.
The difference is the iPhone 12 Pro has a 6.1-inch display, while the Pro Max
- Apple’s livestream of its iPhone 12 launch event on Tuesday was not available to watch on top Chinese social media platforms.
- Tencent Video, iQiyi, Bilibili, and Weibo didn’t stream the event.
- Bloomberg reported that the platforms canceled coverage without explanation.
- The event garnered massive interest in China, Apple’s second-largest market by revenue, and the iPhone 12 was the top topic on Weibo.
- Visit Business Insider’s homepage for more stories.
Top Chinese social media platforms reportedly pulled their planned coverage of Apple’s iPhone 12 livestream on Tuesday, despite massive interest in the event.
When Apple revealed the iPhone 12, its first 5G phone, video platforms such as Tencent Video, iQiyi, Bilibili, and Weibo didn’t carry the event, despite originally planning to, Bloomberg reported.
The report said the platforms gave no explanation for not showing the event in China, Apple’s second-largest market by revenue.
The iPhone 12 was later ranked the top topic on Weibo, with users posting photos of the new phone.
Bloomberg reporter Yuan Gao said in a tweet that the platforms usually hire translators and commentators to ensure the event is covered late into the night.
—Gao Yuan (@GaoYuan86) October 14, 2020
In an analyst note, financial services and investment firm Wedbush said the news “speaks to the ongoing ‘cold tech war’ tensions between the US and China.”
It estimated that around 20% of iPhone upgrades in the coming year will come from China.
Representatives of Tencent Holdings, iQiyi, Weibo, and Bilibili didn’t respond to Bloomberg’s requests for comments.
During the event, Apple revealed four new 5G phones, starting at $699.
- Broken record time as stimulus hopes continue to provide early market support
- Earnings season gets underway tomorrow with big banks beginning to report
- Big week for FAANGs as Amazon
AMZNPrime Day, Apple
AAPLevent coming up
If Wall Street had a seat belt sign, now’s when the captain would tell us to buckle up for possible turbulence ahead.
Even if earnings season didn’t begin tomorrow, there’s plenty to keep investors on their toes. Amazon’s (AMZN) Prime Day, Apple’s (AAPL) long-awaited product event, continued stimulus negotiations in Washington, and mounting virus cases in the U.S. and Europe all get mixed into the recipe.
Ordinarily, those ingredients would be enough for anyone, but this time it’s happening while investors and the entire world have one eye on polls three weeks ahead of the U.S. presidential election. Despite all this, volatility is the lowest since late August. We’ll see if it stays that way as this thick stew of news flows freely in coming days. With so much coming up, it’s unlikely we’ll see any real trend in the market today unless, of course, there’s news from Washington.
Which brings us to the broken record department, where stock futures rose this morning amid continued hopes of a stimulus agreement. That was last week’s theme and it continues into this week. Negotiations over the weekend had a mixed tone, so it still feels like anything can happen.
Think a stimulus isn’t worth all the Wall Street fuss? Late last month, Goldman Sachs
Early strength could partly
Apple has altered its website to remove a page for “Beats by Dre,” a possible sign that the company is shifting itself away from the headphone electronics brand in favor of its own name.
Since the purchase of Beats in 2014, Apple has promoted the popular brand at the same time as its own products, and in recent years technologies developed by Apple have crossed over to Beats devices. However, it seems that Apple is slowly moving from promoting Beats on its own website, by removing a prominent page about the hardware.
Spotted by Apple Terminal, the page in the online Apple Store for “Beats by Dr. Dre” listed the Beats products Apple sold, across multiple product lines. The list ranged from the wireless Powerbeats Pro earphones to premium over-ear models like the Beats Studio3 Wireless Headphones.
The exact date of when the page was taken down is unknown, but Wayback Machine results point to it happening between October 2 and October 9. Attempts to visit the page now result in a message stating “The page you’re looking for can’t be found.”
Despite the removal of the page, Apple is still selling Beats products in its online store as usual. It is feasible that the page could have been taken down as part of a general tidying up of online assets ahead of Tuesday’s special event.
Rumors about Apple migrating away from the Beats brand have surfaced since the high-priced acquisition took place, but so far the brand has been maintained and expanded upon by Apple.
One possible reason for its removal could be Apple’s preparation to launch the “AirPods Studio,” a pair of premium over-ear headphones that are rumored to provide AirPods Pro features in a more luxurious package. Thought to be
Apple has quietly removed the “Beats by Dre” webpage from its website ahead of its Apple event on Tuesday, as it prepares to launch a new, lower-cost HomePod and AirPods Studio headphones.
As noted by Apple Terminal, the landing page for Beats products can no longer be found on Apple’s website. The Wayback Machine has a snapshot of the page in its original form from October 2, while the most recent snapshot from October 9 shows the page as down, suggesting Apple removed it sometime between these two dates.
Over the last couple of weeks, MacRumors has independently observed a gradual removal of all links to Beats’ support website from Apple’s own support pages. Apple also quietly retired its Beats Updater utility that lets users update the firmware of their Beats Wireless headphones, earphones, and speakers.
Apple still sells Beats-branded products on the headphones and speakers section of its online store. However, earlier this month, Bloomberg reported that Apple is no longer selling headphones and wireless speakers from companies like Sonos, Bose, and Logitech. Apple did something similar in the past, eliminating stock of fitness trackers ahead of the launch Apple Watch.
These moves all point to Apple readying itself for new product launches in the audio category. Rumors indicate Apple is working on several new audio products, including a smaller, lower-cost HomePod and high-end over-ear Apple-branded headphones that could be called “AirPods Studio,” to be sold alongside the AirPods and AirPods Pro.
Both of these new products are expected to launch before the end of the year, and the removal of the third-party audio products from the online store suggests we could be seeing Apple’s new audio devices soon, perhaps as soon as this week at Apple’s “Hi, Speed” event on Tuesday, October 13, when it is also