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In a computer-driven era, adopting or learning new software can be taxing and time consuming. On an individual level, a simple click on YouTube tutorials or calling up a friend who is proficient with the software can do the trick. However, for enterprises with thousands of employees, the situation to deal with a new software or facing an error is expensive and not welcomed. Customer relationship management (CRM) software used by enterprises across sectors to onboard new customers can be onerous to use.
Understanding this pain, Khadim Batti and Vara Kumar in 2013 founded a SaaS-based solution provider startup Whatfix. Based in Bengaluru, the startup in February this year raised $32 million in Series C round from Sequoia Capital.
In an interaction with Entrepreneur India, Batti, chief executive officer and co-founder of Whatfix, talked about the startup built based on a feature from an earlier venture and what the future plans are.
From SearchEnabler to Navigator
Batti and Kumar have known each other for the past ten years before donning the entrepreneurial cap. Both of them worked together for Huawei Telecom where they looked after the DPI and BI solutions. Building the BI product line up from the scratch encouraged both of them to build something on their own. Thus, the two quit the Chinese telecom company in 2010 to start their own venture in 2011, SearchEnabler. The startup then focused on small medium business(SMBs) and helped them to be discoverable and enhance their search and social media visibility on their own
“Our hypothesis of ‘do it yourself’ (DIY) for small businesses and charge them $30-40 per month and get millions of businesses online didn’t go as planned,” added Batti.
Batti said small