Tag: Engagement

12
Oct
2020
Posted in technology

Facebook engagement on misleading posts has tripled since 2016.

  • Engagement on Facebook posts from misleading websites has spiked by 242 percent from 3Q of 2016 to 3Q of 2020, according to a new report from German Marshall Fund Digital.
  • Only 10 outlets, which researchers labeled as “False Content Producers” or “Manipulators,” were responsible for 62% of interactions. 
  • Facebook in the past has been slammed by civil rights leaders for inadequately handling the spread of misinformation on its platform.
  • Facebook’s attempts to moderate misinformation on the platform come into focus ahead of the US presidential election. 
  • Visit Business Insider’s homepage for more stories.

Engagement from misleading websites on Facebook has tripled since the 2016 US presidential election.

The total number of user interactions with articles from “deceptive outlets” has increased by 242% between the third quarter of 2016 and the third quarter of 2020, according to a study published Monday by the German Marshall Fund Digital, the digital wing of the Washington, DC-based public policy think tank. 

Only 10 outlets — out of thousands — received 62% of those interactions, GMF Digital found. The researchers categorized outlets as either “False Content Producers” for sites, including The Federalist, that provide information that’s false, and “Manipulators” for sites, like Breitbart, that present claims that aren’t backed by evidence. 

The study concluded that since the third quarter of 2016, the number of articles from False Content Producers jumped by 102 percent and the number of articles from Manipulators increased by 293 percent. 

“Disinformation is infecting our democratic discourse at rates that threaten the long-term health of our democracy,” Karen Kornbluh, director of GMF Digital, said in a press release. “A handful of sites masquerading as news outlets are spreading even more outright false and manipulative information than in the period around the 2016 election.”

Earlier this year, the Wall Street Journal reported that

06
Oct
2020
Posted in technology

Xbox One Achieved Critical Acclaim, Big Engagement Numbers Ahead Of Xbox Series X Release

KEY POINTS

  • The Xbox One set several records for the year in terms of engagement and critical approval
  • Xbox Game Studios released 15 games this year, 10 of which are new titles
  • Microsoft is preparing to launch the Xbox Series X and Xbox Series S in November

With a little over a month to go before Microsoft unleashes its next-generation consoles to the world, the company took some time to celebrate the achievements of the current-generation Xbox One.

Prior to the launch of Xbox Series X and Xbox Series S on Nov. 10, Microsoft flexed some of the Xbox One’s achievements over the past year, particularly in terms of engagement with their target audience, GameSpot first reported. 

Aaron Greenberg, general manager of Xbox Games Marketing at Microsoft, posted on the Xbox Wire that the company had a record-breaking year for games in the form of 15 Xbox Game Studio games launched so far — 10 of which are new titles.

There have also been 1.66 billion hours played on Xbox for the year, the most ever for Xbox Game Studio titles. Meanwhile, long-running game series “Microsoft Flight Simulator” and “Ori and the Will of the Wisps” both earned Metacritic scores of 90 and above.

The newly released “Grounded” has already exceeded more than 1 million players while hit title “Sea of Thieves” has already surpassed more than 15 million players.

With the acquisition of Bethesda Game Studios a few weeks ago, Microsoft was the talk of the gaming industry mostly because Bethesda has “Fallout” and “The Elder Scrolls” among the properties under its publishing umbrella.

It did not take long after that before Microsoft CEO Satya Nadella himself hinted that the company has not ruled out acquiring even more game studios to add to their ever-growing catalog.

For now, Microsoft