Tag: efforts

13
Oct
2020
Posted in technology

NASA efforts had a $65 billion economic impact last year, agency report shows

NASA’s first economic impact report suggests that the agency generated nearly $65 billion in economic impact during fiscal year 2019, with much of that activity coming from the Artemis program to return astronauts to the moon by 2024.



NASA's Space Launch System rocket, or SLS, is just one piece of the agency's "moon to Mars" initiative.


© Provided by Space
NASA’s Space Launch System rocket, or SLS, is just one piece of the agency’s “moon to Mars” initiative.

The agency released the report (which covers the period between Oct. 1, 2018 to Sept. 30, 2019) as it continues negotiations for its fiscal 2021 budget. That 2021 budget request by the Trump administration calls for a 12% increase for the agency to $25 billion, including a substantial contribution to Artemis for a planned 2024 astronaut landing on the moon. That budget has not been approved yet, as both the House and Senate continue markups of their versions of the bill. On Sept. 30, the Senate averted a government shutdown by passing a stopgap measure that will keep the government running until Dec. 11, according to The Hill.

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Related: Beacon of hope? NASA sees inspiration parallels between Apollo and Artemis moonshots

The new study, which you can read on NASA’s website, was conducted by the Nathalie P. Voorhees Center for Neighborhood and Community Improvement at the University of Illinois at Chicago. 

“In this new era of human spaceflight, NASA is contributing to economies locally and nationally, fueling growth in industries that will define the future, and supporting tens of thousands of new jobs in America,” NASA Administrator Jim Bridenstine said in a statement. “With an investment of just one-half of 1% of the federal budget, NASA generates significant total economic output annually.”

The report estimates that NASA supported more than 312,000 jobs across the U.S., including 69,000 jobs in the agency’s “moon to Mars” initiative, which includes Artemis.

01
Oct
2020
Posted in seo

How to write effective e-commerce content to supercharge your SEO efforts

Written content is the primary means by which e-commerce sites can engage their visitors directly. Unlike physical shops, an e-commerce store doesn’t have staff to highlight customers’ options or talk about different offers. Alongside imagery, written content is one of the few tools you have at your disposal to sell your products to an unconvinced site visitor.

It also happens to be one of the main tools at your disposal to get that visitor to your site in the first place, as written language is still a significant consideration in search engine ranking algorithms.

So, how can ecommerce content teams write in such a way that internet shoppers find the site in the first place, then decide to go on and make a purchase?

About the author

Ben Garry is a Content Specialist at Impression

Conversion-driven keyword research

Effective ecommerce content starts with keyword data. What are the phrases that your target audience is going to search to arrive at sites like yours?

Any number of tools can tell you roughly how many people are searching for different phrases each month, but adding conversion data to your research will help you focus on the areas that will provide the biggest return.

Looking into Google Ads data will help you to identify top converting terms that you can cherry-pick for your content optimization. Google Analytics is also a good way to identify pages with a high conversion rate so that you can focus your other research methods in the areas that will provide a return.

By focusing your research on areas with a proven track record of conversions, you’ll be more likely to see ranking improvements that lead to meaningful sales, and it will be much easier to justify your activity to other stakeholders.

Responding to search intent in e-commerce content