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Technology

Tag: ECommerce

13
Oct
2020
Posted in software

E-Commerce In The Age Of Covid-19 Part One: Advances In Merchant Software

This article is the first article of a three-part series on e-commerce addressing the merchant experience, improving consumer experience, and the next generation of technology

Covid-19’s impact on American retailers has been massive — not just in terms of lost income or jobs, but also the accelerated rise in e-commerce volume. Online retail, which had previously taken more than a decade to reach 16%, leapfrogged to 27% in the 2 months following the onset of Covid. Experts forecast this growth will only continue, magnifying the opportunity for e-commerce but also the challenges ahead.

For merchants, the rapid shift from in-store to online has made an e-commerce platform a business necessity. Retailers that had previously sat on the sidelines are now forced to reckon with a new reality. Meanwhile, those that already had strong web platforms are quickly working to improve them. Regardless of their prior embrace of the stage of e-commerce, all retailers now recognize that a dynamic online presence is critical to survival. They also recognize that shifting toward online comes with new complications.

That’s where software companies have an important role to play. This year has seen a surge of new software offerings aimed at modernizing, expanding and fixing shortcomings in merchants’ online platforms. Even though e-commerce technology remains a work in progress, the pace of progress has been brisk.

Take fraud for example, which becomes more complex and more prevalent as shoppers are no longer physically present at checkout. Credit card fraud is easier to execute online than in a store, making it a serious pain point for retail. And a costly one, at that. Merchants are responsible for fraud prevention and have to deal with the ultimate compromise of taking on more risk or tightening controls with the consequence of turning away paying customers. Fraud eats

13
Oct
2020
Posted in seo

Groove Funnels SEO Sales Funnel Builder Business Ecommerce Software Launched

Software and marketing solution provider HM Optimisation announces the launch of GrooveFunnels, an integrated online business suite that includes 20 e-commerce apps.

HM Optimisation, a software solution and digital marketing provider based in Europe, announces that it will begin offering the new GrooveFunnels all-in-one business software package. The platform is an integrated suite of 20 e-commerce apps and utilises a centralised customer support team.

More information about GrooveFunnels is available via https://groovepages.groovesell.com/a/q39MqnolE4tU

The firm offers GrooveFunnels as a cost-efficient platform that provides companies with the complete tools to power an online business. HM Optimisation notes that with a unified platform, customer representatives can provide support for all the apps, saving business owners time and effort.

GrooveFunnels is ideal for businesses that are currently “duct-taping” several e-commerce solutions and want a streamlined alternative. HM Optimisation adds that this package is especially helpful for the niches it serves, including small business, medical practices, and service contractors.

Interested parties may subscribe to GrooveFunnels by paying a one-time fee, which gives them lifetime access to all the apps. They may also take advantage of the free basic plan, which offers access to all the apps but with limited functionality.

The Platinum version includes tools for website design, sales funnel creation, email marketing integration, e-commerce shopping carts, and payment gateways, among others. It also offers integrated web hosting, as well as unlimited storage for videos and live streams.

GrooveFunnels features a built-in affiliate marketing program that enables users to earn residual income through product referrals. Customer engagement tools such as a survey platform and a CRM system are also included in the plan.

HM Optimisation says that getting an all-in-one system instead of subscribing to services on a piecemeal basis can yield significant savings. GrooveFunnels offers a 30-day, money-back guarantee with all Platinum subscriptions.

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13
Oct
2020
Posted in technology

Did COVID-19 steal your sales? This is how 9 Latin American startups successfully entered e-commerce


5 min read

This article was translated from our Spanish edition using AI technologies. Errors may exist due to this process.

Opinions expressed by Entrepreneur contributors are their own.


Technological innovation and process optimization are booming. Changes and restrictions in physical interaction since the pandemic have forced companies to change the way they operate and do business, the recent McKinsey & Company survey “What 800 executives envision for the postpandemic workface ” conducted of executives of companies around the world, shows that a third of companies have accelerated the digitization of their supply chains, half have accelerated the digitization of their customer service channels, and two-thirds have more quickly adopted artificial intelligence and automation.

Undoubtedly, the pandemic has shown us that the digitization of companies of any size is necessary and that being prepared and being able to adapt quickly is essential. There has been an important evolution in consumer habits and in the adoption of purchasing through digital media, as mentioned in the eMarketer report, Latin America Ecommerce 2020 ( How COVID-19 will affect growth and sales in Argentina , Brazil and Mexico ), the region will have 191.7 million digital buyers and more than 10.8 million consumers will make a digital purchase for the first time this year.

In the region there are startups that are helping this entire process, standing out for presenting relevant innovations for sales processes, for promoting the digital transformation of companies through disruptive solutions that help them automate logistics and delivery processes, to increase productivity, for promoting customer loyalty and for allowing correct decision-making with the use of Big Data .

Here are some examples of these solutions, and the name of the startups that lead these changes, promoted by and belonging to Wayra , the Venture Capital of Telefónica

13
Oct
2020
Posted in internet

Live-streaming e-commerce is the fastest-growing area of China’s internet, but buyer’s remorse is common



a close up of a motorcycle mirror: The online retail market is one of the few sectors that has not suffered from the coronavirus pandemic, according to the Chinese Ministry of Commerce. Photo: EPA-EFE


The online retail market is one of the few sectors that has not suffered from the coronavirus pandemic, according to the Chinese Ministry of Commerce. Photo: EPA-EFE

Live-streaming to sell products is the fastest-growing internet application in China this year, with 309 million users in June – about a third of the country’s internet population – but nearly half of the shoppers who buy through these channels are unhappy with their purchases, according to a new report.

The report by government-affiliated China Netcasting Services Association (CNSA) was based on several sources, including interviews with more than 3,000 users who had watched video content online in the last half a year, surveys of industry experts and other research.

Around 15.7 per cent of users surveyed said they were convinced solely by live-streaming shows or online videos to buy goods and over half of these have spent more than 500 yuan (US$74) on their purchases, according to the report released on Monday.

Get the latest insights and analysis from our Global Impact newsletter on the big stories originating in China.

Impulse buying among live stream viewers was the highest in the daily necessity and food and beverage categories, the report said, adding that only 51.5 per cent of those that had bought products through online live streams were satisfied with the goods they received.

Live-streamed shopping campaigns have been credited with helping China’s retail sector recover in the past few months as the domestic economy gradually reopens in the aftermath of the coronavirus pandemic. There were over 10 million e-commerce live-streaming sessions in China attracting more than 50 billion views in just the first half of the year, according to China’s Ministry of Commerce.

E-commerce, live-streaming are bright spots in China’s retail scene

But the growing popularity of such campaigns has also

08
Oct
2020
Posted in technology

How adtech vet Paul Palmieri is pitching his new e-commerce startup





ljohnson@businessinsider.com (Lauren Johnson)







How adtech vet Paul Palmieri is pitching his new e-commerce startup

Hi! Welcome to the Insider Advertising daily for October 9. I’m Lauren Johnson, a senior advertising reporter at Business Insider. Subscribe here to get this newsletter in your inbox every weekday. Send me feedback or tips at ljohnson@businessinsider.com.

Today’s news: Paul Palmieri’s new e-commerce startup, Expedia’s PR scramble, and Amazon’s plan to rewrite the retail calendar.



Paul Palmieri et al. posing for the camera: Tradeswell


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Tradeswell

Read the investor deck this adtech vet used to raise $3.3 million