While SHEIN has its origins in China it is one of the biggest shopping apps in the United States, SHAREit has been banned in India despite being massively popular elsewhere, and Likee is chasing TikTok — but desperate to avoid a similar fate.
China’s app makers are having to be agile in a world where key markets have turned hostile to their country’s tech.
They are either going under the radar in territories where the war over privacy, security and geopolitics rages — or are moving to friendlier markets to win millions of downloads.
Experts say that could signal an unstoppable rise for China’s smart and responsive tech, depending on the long-term damage that security and diplomatic squabbles may bring to the Made in China brand.
For now, the strategies of Chinese-owned platforms — quick reflexes to their customer base and aggressive social media marketing — are winning fans in unexpected places.
Fast-fashion online retailer SHEIN has deployed a legion of influencers and celebrities in the US, including singers Rita Ora and Katy Perry, to soar up the app store rankings.
The platform also advertised a Perry-curated range of affordable tees, dresses and accessories to coincide with her album launch this year.
The company now boasts one of the top five free shopping apps on Apple’s app store in the US, Australia and France, according to US-based research agency Sensor Tower.
“Many of their global users will actually be unaware that they are dealing with a Chinese company,” Hong Kong-based retail analyst Philip Wiggenraad said of such apps.
In a February post on WeChat to recruit suppliers, SHEIN said it had operations spanning more than 200 countries, with 2019 sales exceeding 20 billion yuan ($2.96 billion).
– Catch me if you can –
Even TikTok, battered by an ownership dispute
WASHINGTON (Reuters) – The U.S. government said in a court filing on Thursday it was appealing a judge’s ruling that prevented it from prohibiting new downloads of the Chinese-owned short video-sharing app TikTok.
The Justice Department said it appealed the order to the U.S. Court of Appeals for the D.C. Circuit.
In late September, a U.S. judge temporarily blocked a Trump administration order that was set to bar Apple Inc <AAPL.O> and Alphabet Inc’s Google <GOOGL.O> from offering new TikTok downloads.
China’s ByteDance, which owns TikTok, has been under pressure to sell the popular app. The White House contends that TikTok poses national security concerns as personal data collected on 100 million Americans who use the app could be obtained by China’s government. Any deal will also still need to be reviewed by the U.S. government’s Committee on Foreign Investment in the United States (CFIUS).
Negotiations are under way for Walmart Inc <WMT.N> and Oracle Corp <ORCL.N> to take stakes in a new company, TikTok Global, that would oversee U.S. operations.
But key terms of the deal – including who will have majority ownership – are in dispute. ByteDance has also said any deal will need to be approved by China. Beijing has revised its list of technologies subject to export bans in a way that gives it a say over any TikTok deal.
(Reporting by Diane Bartz in Washington; Editing by Matthew Lewis)
Delivering truly next-generation network speeds has been a challenge for U.S. cellular carriers, as their low, mid, and high band wireless towers have thus far required seriously awkward speed and distance compromises. Today, T-Mobile said it has successfully tested the next piece of its 5G strategy: Carrier Aggregation (CA) technology that will dedicate 2.5GHz mid band spectrum to downloads and 600MHz low band spectrum to uploads, simultaneously improving T-Mobile’s 5G speeds and reach across the United States.
In prior cellular generations, downloads and uploads generally shared a single radio frequency, equivalent to wired phone calls that put talking and listening through the same cable. Using carrier aggregation, T-Mobile is enabling a single phone to have separate inbound and outbound radio connections, spanning two radio frequencies that have been synchronized to seamlessly provide service together. This will let T-Mobile’s mid band towers handle outbound traffic at their best speed while slower but longer-reaching 600MHz low band towers take care of uploads, which don’t typically need to be as fast as downloads.
T-Mobile’s announcement has broader importance for businesses and end users, particularly in the United States, as it offers a clear path to widespread adoption of 5G cellular technology. Rival carriers Verizon and AT&T initially launched 5G exclusively using high band millimeter wave hardware that was extremely fast but barely covered individual city blocks, precluding large-scale rollouts. T-Mobile initially responded with a nationwide low band 600MHz 5G network that was roughly as slow as 4G in some places but faster in others. The carrier then augmented its service in some locations with a 2.5GHz mid band layer capable of much greater speeds. Combining those two layers in this fashion gives the carrier — and its rivals — a roadmap for effectively using existing “sub-6GHz” radio spectrum to deliver 5G service across
Your first question may actually be, why would I wish to join my bluetooth cellphone to my computer? Many of these situations can’t be duplicated; the simulation and modeling for these designs and checks embrace processing of billions of pieces of knowledge and solving numerous advanced mathematical calculations — an ideal application for supercomputers.
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