Although Google’s algorithm is based on universal guidelines, every market is different from one another.
By this, I mean that an SEO campaign may differ if you’re targeting the search market in the U.S., compared to targeting small international markets like the Danish one.
International SEO practitioners get to learn and try a variety of tactics – most of which are based on American studies that have plenty of prospects and a lot of data.
But this isn’t always the case.
When doing SEO in smaller markets, you’ll meet challenges that can slow down your campaign.
You’ll probably know this from testing different tactics.
This was the case for me and a client in Denmark, and it’s still an issue for many companies all over the world.
You need to use what you have to work with and develop a strategy from there to grow in small but competitive markets.
In this case study, I’ll share the tactics that actually worked in the Danish market – including strategies you can use in your own niche, no matter the size.
Continue Reading Below
The case is based on SEO efforts made by my company’s client, Telerepair.
I’ll share the overall strategy and highlight tactics that hopefully can inspire you to succeed in your own industry.
We’ll go through:
- The market.
- Results achieved.
- Our overall approach.
- Exact tactics (how we did it).
- Tips to get your started (the key takeaways).
The Client’s Market
Our client, Telerepair, is a Danish franchise providing smartphone, computer, and tablet repair in Denmark.
The market consists of stores like them that offer similar services.
Our main goal was (and still is) to dominate the whole repair market locally.
Searching for [iPhone reparation] (Danish expression for “iPhone repair”), our client today owns the first two organic positions
Every tech professional knows the importance of staying on top of the latest industry trends. From DevSecOps to low-code apps, software development trends change as fast as technology itself. To stay current, you not only need to consider the present state of technology, but you must also look ahead.
As successful tech leaders, the members of Forbes Technology Council study both current and forecasted industry trends. Below, they share 16 software development trends they predict will dominate the technology sector in the months ahead.
1. Low-Code/No-Code Platforms
Low-code/no-code will only continue to rise in popularity. The history of computing is building higher-level abstractions away from the zeroes and ones—from yesterday’s assembly languages and compiled software to today’s modern low-code/no-code solutions. Through these solutions, businesses can move forward in their digital transformation without a technical resource at every step. – David Karandish, Capacity
2. Machine Learning Operations
Machine learning operations are needed to advance to at least a modicum of operational excellence. MLOps includes elements such as automated concept-drift detection (i.e., how does production data differ from the data used to train the model), real-time feedback on key model KPIs in production, and pre-built support for continually updating models based on production success and integration with AutoML. – Sreenivasan Iyer, Shasta Ventures
Forbes Technology Council is an invitation-only community for world-class CIOs, CTOs and technology executives. Do I qualify?
3. User Experience Design
User experience design matters more than ever before. Across every industry, companies are reimagining their customer engagement models to better adjust to the disruption created by the pandemic. User-experience-led software design is critical for redesigning customer-facing products and services in ways that allow companies to retain and recapture business in today’s all-digital environment. – Raj Patil, Orion Innovation
DevSecOps is becoming increasingly concerned about developer