Tag: dev

30
Sep
2020
Posted in seo

Speed and performance of Web dev, SEO, and marketing agencies websites

30-second summary:

  • The research shows most agencies failed when it comes to the performance of their website.
  • Search engine ranking is a multi-factor game, and performance, while it matters for many reasons, is just one piece in this puzzle.
  • Nebojsa Radakovic shares insights.

Ever since Google announced that page speed would be a ranking factor in its mobile-first index in 2018, the need for speed became one of the most important aspects of web dev trait. A lot of businesses jumped onto the speed train. 

Sure enough, one year later, Google reported that sites are faster, and abandonment rates are down since making page speed a ranking factor.

With performance being one of the top-selling points of a modern-day web dev architecture Jamstack that we are so into, it was only natural to take a deep dive into the industries that tackle website performance and see how we stand against our peers.

TL;DR: Key findings

Don’t have the time to read through the research? Here are the key findings:

  • 27% of websites from our 20K sample still run on HTTP
  • 65.7% of the websites are built with WordPress
  • Only 2.7% of websites have good performance scores
  • 2.9% of websites provide good user experience to their users, ie Largest Contentful Paint (LCP) occurs within 2.5 seconds of when the page first starts loading

What data was I interested in, and why?

Lighthouse performance metrics. There are a couple of popular speed testing tools, but most people use Lighthouse. While it may not be perfect because it provides a mix of both lab and field data about a page, I’ve used Pagespeed Insights API as described in James McNulty UpBuild post here, although updated to show core web vitals.

CMS. WordPress or not. 37% of all websites are powered