Search marketing is a popular inbound marketing strategy.
Search influences a purchase enormously.
Up to 72% of buyers start research for a product or service by consulting Google.
Smart SEO marketing guarantees you a steady, ever-increasing flow of traffic, leads, and sales. But to nail it and reap all these benefits you need excellent SEO copywriters. Sadly, most brands trip up when hiring writers. Consequently, they don’t see results.
In this post, I will reveal three common mistakes companies make when hiring an SEO copywriter. Better yet, the post will suggest fixes for the missteps.
Mistake #1: Asking for academic degrees
A significant number of companies require degrees like BA In Communication Science or Creative Writing for writers to join their staff.
But that’s a massive blunder.
First, there are very few universities that teach SEO copywriting. Most college classes teach dry, formal, offline media stuff that doesn’t work online. Second, not all gifted writers have writing degrees.
So if you insist on a degree, you miss out on many talented result-getting writers who don’t have a formal qualification. After all, SEO writing isn’t about fancy degrees, it’s about getting results in the actual world.
What you should do instead:
- Ask for case studies of results the writer has achieved in the past.
- Find out what if the prospect has undergone any Search Engine Optimization training, whether free or paid.
- Ask how much the prospect has invested in SEO skills development. Serious contenders spend money on career growth because they always want to get better. Pretenders don’t want to part with a penny to sharpen their skills.
- Commit to writer training and development to improve the skill levels of your writing team. Train them after you get them.
Mistake #2: Going for the cheapest writer
A significant number of business