The global touch controller IC market size is poised to grow by USD 6.67 billion during 2020-2024, progressing at a CAGR of over 15% throughout the forecast period, according to the latest report by Technavio. The report offers an up-to-date analysis regarding the current market scenario, latest trends and drivers, and the overall market environment. The report also provides the market impact and new opportunities created due to the COVID-19 pandemic. Download a Free Sample of REPORT with COVID-19 Crisis and Recovery Analysis.
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Technavio has announced its latest market research report titled Global Touch Controller IC Market 2020-2024 (Graphic: Business Wire)
The consumer inclination toward new technologies and devices will be a significant factor in driving the growth of the touch controller IC market. The incorporation of features such as unlimited touch, single and multi-touch, automotive touch, flexibility, passive and active stylus, fast response, small footprint, and robust operation in touch devices have boosted the sales and use of various touch interface products. Consumers are increasingly adopting such products because of their ease of use and enhanced user experience. The touchscreen technology used in these products employs touch controller ICs. The application of touch controller ICs has also diversified from mobile devices to a wider variety of consumer electronics, including smartphones, wearable devices, e-readers, video games, automotive applications, digital cameras, and tablets. Hence, with increasing consumer inclination towards new technologies and devices, the demand for touch controller ICs will also grow.
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The major touch controller IC market growth came from the automotive segment. The increasing sales of premium and luxury vehicles integrated with technologically advanced solutions, such as navigation
Several rumors have indicated that Apple is working on a refreshed Apple TV, and Fudge, a leaker who goes by @choco_bit on Twitter, today shared some new information on what we can expect.
In a tweet, Fudge claims that Apple is preparing multiple new Apple TV set-top boxes, with a model featuring a variant of the A12 chip and one with an “A14X-like” chip. Fudge also mentions that a new controller is in the works, but it is unclear if the tweet is referencing an updated Siri Remote or a new, Apple-designed game controller.
Apple Arcade is getting BIG money poured into it. There are currently titles in the works that are aiming to rival the likes of Breath of the Wild, which is why new A12X/Z AppleTV, “A14X-like” AppleTV, and Controller are in the works.
Some games will require A13 and up to run 💁🏼♀️
— Fudge (@choco_bit) October 3, 2020
Fudge mentions that Apple is working with developers to bring console-level games to Apple Arcade as means of bolstering the gaming service. Notably, the tweet points out that some games would only be able to be run on the A13 Bionic chip or later, so an upgraded Apple TV would be necessary to access the new Apple Arcade additions.
Signs of a new Apple TV with an A12 bionic chip were uncovered in the iOS 13.4 beta in February. In addition to an updated processor and a “T1125” codename, previous rumors have indicated that the refreshed Apple TV may feature higher capacity 64 and 128GB storage options.
Leaker Jon Prosser had previously suggested the new Apple TV will be equipped with an A12X Bionic chip, while another rumor had indicated it will use an A14 chip, the same chip in the fourth-generation iPad Air that’s expected in the
Google’s Stadia controller now has support for USB-C audio devices when playing on a Chromecast or via a web browser. That gives you an easy way to add headphones and a microphone, since you can simply plug in a set of wired USB-C earbuds like the Google’s Pixel USB-C earbuds, gaming headset, the Asus ROG Delta, or even the wireless SteelSeries Arctis 1 gaming headset with its wireless USB-C adapter (It works, a Redditor confirms.)
It’s nice that Stadia players have another audio option beyond the built-in 3.5mm jack, and it’s cool and unusual for any game controller to offer USB-C audio, but it still took almost a year for Google to add it after promising the feature was coming.
Up until now, you could only use the controller’s USB-C port to charge the controller or to plug it into a smartphone or computer with a USB-C cable. In fact, for a long time after launch, that was the only way to use it with a phone or computer — Google sold a $69 wireless controller that wasn’t wireless unless you were playing on its Chromecast Ultra, up until nearly seven months after launch when Google added support for phone and web in May and June updates respectively. It also took a month after launch until Google released the $15 “claw” mount that let you attach the Stadia controller to your phone so you could use it to play Stadia games on the go.
Google also promised that support for Bluetooth audio would be coming to the controller, but has yet to say when the option will actually arrive. At least with Google’s new Chromecast, the company’s giving itself time to keep its promises: Google says it won’t support Stadia until the first half of next year.