Tag: consumers

13
Oct
2020
Posted in technology

A New Cannabis Brand for Savvy Consumers

Back 40 Launches with Three Distinct Vape Strains – Super Lemon Haze, Forbidden Fruit and Kush Mint – Available Now at Cannabis Retailers Across Canada

Back Forty Cartridges

Back Forty cannabis vapes, launching with three distinctive strains.
Back Forty cannabis vapes, launching with three distinctive strains.
Back Forty cannabis vapes, launching with three distinctive strains.

TORONTO, Oct. 13, 2020 (GLOBE NEWSWIRE) — Turn off your notifications and escape to the Back Forty, a new cannabis brand all about embracing simplicity and getting back to the basics. The latest brand from Auxly Cannabis Group (TSX.V – XLY) (“Auxly”), Back Forty launches today with three unique SKUS of distinct high-potency vapes, available at cannabis retailers in British Columbia, Alberta, Ontario and New Brunswick, with more provinces to follow in coming months.

“Back Forty refers to the most remote part of a farm, the place where I imagine a farmer would go to get away from the day-to-day and connect with the peace and quiet of nature,” said Brad Canario, Brand Director, Back Forty. “We’re thrilled to introduce this brand, designed for savvy cannabis consumers looking for an uncomplicated, high-quality product at an affordable price. Take a trip in the Back Forty!”

Back Forty keeps it simple, so all Back Forty vapes contain only two ingredients – rigorously tested cannabis distillate and botanical terpenes. Each 0.45 g cartridge contains 360 mg of THC, with no CBD. At launch, Back Forty is introducing the following strains:

  • Super Lemon Haze is a Sativa packing a citrus and floral taste, with botanical terpenes of d-limonene, terpinolene, myrcene and caryophyllene.

  • Forbidden Fruit is an Indica with citrus and earthy taste notes from d-limonene and myrcene botanical terpenes.

  • Kush Mint is a Hybrid with a refreshing burst of mint taste, with menthol and d-limonene botanical terpenes.

About Back Forty        
Back Forty is a cannabis brand wholly

09
Oct
2020
Posted in technology

French Consumers Encouraged to Stop Spending on New Smartphones

(Bloomberg) — France is preparing incentives for consumers to shift spending habits to used electronics, in an attempt to lower the impact on the environment and provide a boost to local ecommerce startups.



a person holding a bag and walking on a sidewalk: A pedestrian uses a smartphone while wearing a protective face mask outside the LVMH Moet Hennessy Louis Vuitton SE luxury goods store in Place Vendome, in Paris, France, on Tuesday, March 10, 2020. The euro-area economy may be headed for its first recession in seven years as the coronavirus outbreak takes an increasing toll on businesses and consumer confidence.


© Bloomberg
A pedestrian uses a smartphone while wearing a protective face mask outside the LVMH Moet Hennessy Louis Vuitton SE luxury goods store in Place Vendome, in Paris, France, on Tuesday, March 10, 2020. The euro-area economy may be headed for its first recession in seven years as the coronavirus outbreak takes an increasing toll on businesses and consumer confidence.

The government said it will deploy a scoring system on devices’ re-usability from January, and will set aside 21 million euros ($25 million) from its stimulus plan to fund re-usability startups and projects.

Environment minister Barbara Pompili and her colleague for Digital Affairs, Cedric O, told Bloomberg that the government is in talks to boost second-hand purchasing, but didn’t detail the plans which are still being finalized. O said a new form of tax on goods was unlikely because companies would shift the cost on consumers.



a person standing in front of a table: A customer tries a Redmi Note 5 display model smartphone inside a Xiaomi Corp. store in Paris, France, on Friday, May 25, 2018. Chinese smartphone maker Xiaomi opened it's first store in Paris and plans for more shops in France, Spain and Italy, testing the appetite of consumers in developed markets as its executives consider a U.S. expansion.


© Bloomberg
A customer tries a Redmi Note 5 display model smartphone inside a Xiaomi Corp. store in Paris, France, on Friday, May 25, 2018. Chinese smartphone maker Xiaomi opened it’s first store in Paris and plans for more shops in France, Spain and Italy, testing the appetite of consumers in developed markets as its executives consider a U.S. expansion.

Read More: Porsche, Ferrari Cars Face $59,000 Gas Guzzlers Tax in France

“We want to incite people who want to buy a handset to think first about refurbished ones,” Pompili said.

Selling refurbished handsets has been a long-standing business. Both Apple Inc. and Samsung offer second-hand phones on their websites, and the global market for used smartphones is expected to

05
Oct
2020
Posted in technology

McDonald’s will jump 12% as some consumers are ‘tired of their own cooking,’ BofA says

  • Bank of America raised its McDonald’s price target to $250 per share from $225 per share, citing consumers who are “tired of their own cooking” and flocking to fast food drive-thrus. 
  • In a note on Monday a team of BofA analysts also raised their McDonald’s earnings estimates for next year.
  • The analysts added that the fast food giant’s partnership with Travis Scott demonstrated its ability to launch well thought-out, minimally complex strategies.

Bank of America reiterated its “buy” rating for McDonald’s and raised its price objective to $250 per share from $225 on Monday. BofA also raised its 2021E earnings-per-share estimate for McDonald’s up to $8.30 from $8.20 on “better sales expectations.” 

“The quick service segment as a whole has seen greater demand during COVID-19 than pre-pandemic as consumers [grew] tired of their own cooking and leaned into drive-thru and off-premise for engagement with restaurants,” a team of BofA analysts said on Monday. 

The analysts pointed out that the fast food giant’s sales underperformed some of its domestic peers’ because of pressure in its international franchises — many restaurants overseas lack drive-thrus, and foot-traffic during the pandemic was low. However, they added: “A sharp recovery for MCD int’l in July encouraged us that the company can largely offset challenges in certain int’l markets with solid current U.S. performance.” 

Read more: Danton Goei has put more than $1 million into his own international fund, which is beating 97% of its peers year-to-date. The trilingual portfolio manager shares where he is seeing buying opportunities as US-China tensions heat up.

Bank of America also noted that the restauarnt’s recent partnership with rapper Travis Scott demonstrated that its strategies are “well thought out to build-long term traction with minimal complexity.” The Travis Scott Meal attracted younger consumers and used an existing product, the Quarter

30
Sep
2020
Posted in technology

The joke is on consumers as Liquid Death raises $23 million more

In what began as a kind of funny, savvy marketing stunt that has since gained traction, a nearly three-year-old, Santa Monica-based startup that sells water from the Austrian Alps under the brand Liquid Death, has raised $23 million in Series B funding. Backers in the round include an unnamed family office; Convivialité Ventures, which is Pernod Ricard Group’s venture arm; the musician known as Fat Mike; and earlier backer Velvet Sea Ventures.

The company, originally incubated with the help of the L.A.-based startup studio Science, has now raised a little more than $34 million altogether.

We talked with Liquid Death founder Mike Cessario, who was formerly a West Coast agency exec, not long after he launched the company to the public, and he argued at the time that canned water could give sugary energy drinks like Rockstar, Monster and Red Bull a run for their money if it was also named like a heavy metal act.

Indeed, our favorite part of the product has long been its promise to “murder your thirst.” (It’s water in an aluminum can, after all, so other differentiators are hard to come by.)

Clearly, plenty of other people are amused enough by the company’s inventive marketing that its products are selling, including at Whole Foods. It put the cans on its shelves back in February, around the same time that Velvet Sea led the company’s $9 million Series A round.

Liquid Death also sells at more than 1,000 7-Eleven stores in California, and it sells, as it always has, directly to customers, who can select either mountain water or sparkling water, and buy a T-shirt or hoodie from a growing merchandise store on their way out of its online store.

A 12-pack of tallboys costs $16. A “Hydrate or Die” T-shirt can be had for