Tag: Competitors

06
Oct
2020
Posted in seo

What to Do When Your SEO Competitors Are Up to No Good

This week’s Ask An SEO question is from Fernanda in São Paulo:

“My new competitor is doing a black hat SEO strategy and it’s clearly working for him. He scaled up very quickly in Google rankings and I can see what he is doing through SEMrush platform. I tried to report to Google, but apparently, nothing happened. What else can I do?”

As an agency, we regularly hear from potential clients who believe that their competitors are up to no good.

Sometimes they are.

But more often than not, competitors rank higher because they are optimizing the right things.

And many times, even if the offending party is working in an off-white shade of SEO, we find the reason they are ranking has nothing to do with their relatively nefarious tactics.

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Focus on You

One of the biggest mistakes many companies make is focusing more on what their competitors are doing, rather than working to improve their own lot in life.

Don’t get me wrong, it’s important to know what your competitors are doing.

But watching your competition more closely than you watch your own results is a big mistake.

In many cases, your competitors don’t know what they are doing, and if you assume they do just because they are ranking ahead of you for a keyword, you very well could be mistaken.

And if you copy what your competitors are doing without understanding the full ramifications of their actions, frequently you will be dissatisfied with the results.

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The best thing you can do is spend the majority of your time and resources on making your search engine presence better rather than focusing on what your competitors are doing.

We all know that part of SEO is analyzing what is working