- Burger King tweeted a video of its mascot opening a paper food bag – and the contents played what could be the new PlayStation 5 start-up noise.
- The bag shone a blue light into the Burger King’s face that looked similar to the blue glow PlayStation consoles emit.
- The video teased more details on October 15.
- Twitter users joked that the chain could be launching its own video games. It could also be a teaser for an upcoming competition, some said.
- Visit Business Insider’s homepage for more stories.
Burger King teased a mysterious tie-up with PlayStation in a cryptic tweet, ahead of an apparent official announcement on Thursday, October 15.
Burger King tweeted a video of its mascot opening one of the fast food chain’s paper bags. The contents of the bag shone a blue light into the King’s face, not unlike the glow PlayStation consoles emit.
The bag also played a short sound as soon as the bag was opened, leading to speculation this could be the upcoming PlayStation 5 (PS5) console’s start-up sound.
The sound was previously heard at the official PS5 reveal event, per IGN.
Burger King captioned the Tweet: “do Whopper sandwiches normally do this?” It was immediately retweeted by PlayStation, whose retweet now has more than 50,000 likes.
As The Burger King walked off screen, “10/15” flashed up.
—PlayStation (@PlayStation) October 12, 2020
One Twitter user joked that PlayStation may be selling the PS5 for the price of a Whopper.
Others suggested that Burger King may be reviving King Games. The fast food outlet launched a series of three Xbox games in 2006 which have since gained cult status.
The October 15 date could also just be a teaser for a competition to win a console by buying food from Burger King, others have pointed
Communication has long been an area of focus, but for many companies during the pandemic, it has been a game changer, panelists say.
Adapt and adopt are two of the business mantras the COVID-19 pandemic has wrought. The “unexpected good news” when the pandemic began was that so-called slingshot workers who wouldn’t adapt to new collaboration technologies did, according to Wayne Kurtzman, research director, social and collaboration, at IDC.
Kurtzman was one of the panelists speaking Wednesday at the Slack Frontiers conference session, “Human, inclusive, flexible: Insights on remote collaboration,” where the discussion was framed around reassessing how colleagues collaborate.
“You had connected workers and those who weren’t going to adopt who are now willing to learn, and there are people willing to mentor them so businesses can and have changed fast,” Kurtzman said. That group has “helped power the market by adopting collaboration technologies,” which he said has been “accelerated by five years in the past six months alone thanks to learners and the mentors.”
This happened through security, governance, and compliance, he said. Conferencing became more important than ever so workers could feel connected to one other once remote work began.
But workers have to feel they are in a trusted and safe inclusive place, he added, and businesses have had to build a collaborative tech stack to develop a collaborative culture.
Some 65% of all collaboration apps inside an organization started as unauthorized tools from people who “figured out this will help us work better, faster, cheaper,” he said.
Now, over 90% of enterprises will be adding team collaborative management, security, video, and traditional productivity suites, Kurztman said, citing a recent IDC study. “The way we’re working is changing and we’re
Internet2, Cisco Team Up To Deliver Advanced Networking Technology in Support of Research and Academic Collaboration
WASHINGTON, Oct. 7, 2020
Cisco’s Internet for the Future routers and software will deliver key services for the Internet2 nationwide research and education network
WASHINGTON, Oct. 7, 2020 /PRNewswire/ — Internet2 today announced a strategic alliance with Cisco to deliver next-generation capabilities and software solutions across the U.S. research and education (R&E) infrastructure that enables scientific collaboration at a global scale. The new agreement between the two organizations focuses on delivering a national R&E network with increased capacity incrementing at 400 gigabits per second, on-demand cloud-connectivity, and a reduced carbon footprint that will remove 6681 metric tons a year of carbon from the environment. The agreement also includes collaborative opportunities for Internet2 and Cisco to support research activities and multi-domain service orchestration with campus and regional partners.
Cisco’s selection was the result of a rigorous proposal process that was reviewed by networking experts from the Internet2 community and organization, and was part of the Internet2 Next Generation Infrastructure (NGI) program, which focuses on supporting the data intensive researcher, enabling campuses to connect to the cloud, delivering edge-to-edge performance, and creating a software enabled environment.
“Research and education networks have never been more critical than they are today, and the selection of Cisco is a very exciting and critical milestone for the R&E community,” said Howard Pfeffer, President and CEO, Internet2. “Cisco is supporting the delivery of a software-driven infrastructure that enables rapid deployment of new services and tight integration with applications and scientific workflows on the campus and in the cloud, both of which are essential to our nation’s future. Cisco has also made substantial commitments not only to Internet2, but to the broader R&E community, by pledging
Otter Products, maker of the popular Otterbox mobile accessories, has announced a “strategic investment” in Brydge, in a move that is set to support future collaboration and product development.
The new agreement between the companies will allow Otter and Brydge to leverage each other’s supply and distribution networks. Most interestingly, the companies seem intent on developing new products and “innovations” collaboratively under the OtterBox brand.
“Our company has always been dedicated to innovating in ways that will enable our customers to get more from their mobile technology,” said Otter Products CEO Jim Parke. “Brydge has the same philosophy, and we recognize that we can tap into the strengths of each organization to be even more effective in achieving this goal, especially as all of our relationships between home, school and work are evolving.”
Brydge is known for its MacBook-like iPad keyboard accessories, docks, and hubs, while Otter is known for its portfolio of protective cases and screen protectors.
“Brydge has always admired OtterBox. From modest roots to what is now a global brand and leader, we have always felt there is a natural synergy with our values, vision and products,” said Nick Smith, Co-CEO & Founder of Brydge. “This partnership represents a huge opportunity for both brands to continue to drive growth and success in the market.”
While the companies are yet to announce any specific new products, this early announcement represents a notable event in the technology accessories industry and loyal customers of both brands will likely follow new developments with interest.