Park Seo-Jun is now the face of BYS cosmetics
I have personally met Korean superstar Park Seo-Jun. It was for only 15 minutes, and it was an interview and not a social gathering, but it counts, right? Approximately around the same time last year, I was face to face with this man of many fans’ fantasies. He was in the country as the global endorser of Bench. I hope he didn’t get the impression that I was staring at him, but I marveled at his flawless skin with a little bit of envy. Coupled with his casual and easy demeanor, I thought that he was quite cool.
A year later, Park Seo-Jun and I meet again — though not personally. It is unfortunately not meant to be. He has been announced as the face of BYS Cosmetics Philippines, and rightfully so.
BYS was established in Melbourne, Australia, in 2004. The popular beauty brand has been in the country since 2012 and to celebrate its eighth anniversary, announced the endorsement of one of the most sought-after Korean celebrities.
“BYS has always prided itself on being a relevant brand,” says Angie Goyena of BYS Philippines. “Since the Hallyu wave is at its peak, we’ve chosen one of the biggest K-drama stars to be the cheerleader of the brand and encourage women to ‘Be the Extra in the Ordinary.’”
The company shares the same values as Park Seo-Jun, such as being professional, on-trend, accessible and customer-oriented (in Park Seo-Jun’s case, it’s fan-oriented).
“I believe the products of BYS Philippines can help you express and bring out your best selves, and allow you to move ahead and Be the Extra in the Ordinary,” says the handsome actor.