Tag: BrandVoice

05
Oct
2020
Posted in technology

Oracle BrandVoice: COVID-19 Has Made Quarterly Cloud App Innovation More Important: 4 Examples

One of the best things about using cloud-based applications is that, every few months, your apps get better. App users get new features on the fly, with no fuss.

Never has that innovation engine been more important than since COVID-19 hit.

“COVID-19 has taken a number of areas that were nice-to-have or maybe thought of as things we should do and made them must-haves,” said Steve Miranda, executive vice president of Oracle Fusion applications development, kicking off a September 29 Oracle Live online event.

It used to be nice for salespeople to have the option to hold a Zoom call with potential customers, for example. Now Zoom meetings are the main way some companies keep revenue flowing. That’s why Oracle just announced that it will integrate Zoom into its cloud apps for sales, service, and marketing teams.

The most successful companies are those that can quickly grab new technology like this and put it to use.

“The organization is able to not just come together once a year or once every several years to do a big project and a big transformation, but instead have an organization that’s set up for incremental change, incremental improvement,” Miranda said.

Oracle has been releasing quarterly updates of its integrated Fusion suite of enterprise cloud apps—for finance, HR, supply chain, marketing, sales, commerce, customer service—for years. Each release adds hundreds of enhancements, which companies adopt at their own pace.

Below are four examples of new capabilities in the latest round of Oracle Fusion Cloud applications—just a sliver of what’s available but typical of what Oracle adds every quarter. Given the business disruption created by