Tag: Brands

12
Oct
2020
Posted in technology

Sweetheart Kitchen Raises US$17.7 Million In Series C Funding Round To Launch New Brands And Kitchen Units Across MENA


4 min read

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Cloud kitchen operator Sweetheart Kitchen has successfully secured €15 million (US$17.7 million) in a Series C funding round backed by strategic investors, led by the company’s founder and CEO Peter Schatzberg.

As a delivery-only multi-brand virtual kitchen, Schatzberg notes that the Dubai-based company is keen to invest their funding into supply chain technology, food design and hiring talent, as they had previously done, and which they plan to continue to do so. “Scaling units is certainly one important objective for us, but we are also investing in streamlining our processes and systems to achieve profitability.”

As a company that is only 15 months old, it’s noteworthy to point out its impressive milestones. The startup (which, according to a Wamda report, is backed by Germany’s Delivery Hero) has previously raised €21 million ($24.8 million) in a previous round. Thus, as of date, the startup has raised a total of $43 million. The brand boasts a portfolio of 30 brands, such as Wingo, Avocado Bravo and Affordabowls, among others.

That’s not to say that cloud kitchen startup hasn’t had their fair share of hurdles during the pandemic. Schatzberg comments, “Almost overnight, we pivoted from scaling volume and units, to demonstrating profitability through aggressive cost-cutting measures that would ordinarily take place in a mature enterprise.” They had to close live units in Kuwait, as well as make reductions, and lose cash flow as they were waiting to open a number of completed units, but was vacant due to citywide lockdowns. He adds, “Any incremental revenue we might have received as a function of the pandemic was more than offset by the various costs and challenges that the pandemic

08
Oct
2020
Posted in technology

Outdoor Apparel Market will Showcase Negative Impact during 2020-2024 | Rise in Number of Private-label Brands to Boost the Market Growth

Technavio has been monitoring the outdoor apparel market and it is poised to grow by USD 3.90 bn during 2020-2024, progressing at a CAGR of over 5% during the forecast period. The report offers an up-to-date analysis regarding the current market scenario, latest trends and drivers, and the overall market environment.

This press release features multimedia. View the full release here: https://www.businesswire.com/news/home/20201008005716/en/

Technavio has announced its latest market research report titled Global Outdoor Apparel Market 2020-2024 (Graphic: Business Wire)

Technavio’s in-depth research has all your needs covered as our research reports include all foreseeable market scenarios, including pre- & post-COVID-19 analysis. We offer $1000 worth of FREE customization

The market is fragmented, and the degree of fragmentation will accelerate during the forecast period. adidas AG, ASICS Corp., Columbia Sportswear Co., G-III Apparel Group Ltd., Hanesbrands Inc., Newell Brands Inc., Outdoor Research, Patagonia Inc., Under Armour Inc., and VF Corp. are some of the major market participants. To make the most of the opportunities, market vendors should focus more on the growth prospects in the fast-growing segments, while maintaining their positions in the slow-growing segments.

Buy 1 Technavio report and get the second for 50% off. Buy 2 Technavio reports and get the third for free.

View market snapshot before purchasing

Rise in number of private-label brands has been instrumental in driving the growth of the market.

Technavio’s custom research reports offer detailed insights on the impact of COVID-19 at an industry level, a regional level, and subsequent supply chain operations. This customized report will also help clients keep up with new product launches in direct & indirect COVID-19 related markets, upcoming vaccines and pipeline analysis, and significant developments in vendor operations and government regulations. Download a Free Sample Report on COVID-19 Impacts

Outdoor Apparel Market 2020-2024: Segmentation

Outdoor

07
Oct
2020
Posted in seo

3 Fatal Mistakes Brands Make When Hiring SEO Copywriters

Search marketing is a popular inbound marketing strategy.

Search influences a purchase enormously.

Up to 72% of buyers start research for a product or service by consulting Google.

Smart SEO marketing guarantees you a steady, ever-increasing flow of traffic, leads, and sales. But to nail it and reap all these benefits you need excellent SEO copywriters. Sadly, most brands trip up when hiring writers. Consequently, they don’t see results.

In this post, I will reveal three common mistakes companies make when hiring an SEO copywriter. Better yet, the post will suggest fixes for the missteps.

Mistake #1: Asking for academic degrees

A significant number of companies require degrees like BA In Communication Science or Creative Writing for writers to join their staff.

But that’s a massive blunder.

First, there are very few universities that teach SEO copywriting. Most college classes teach dry, formal, offline media stuff that doesn’t work online. Second, not all gifted writers have writing degrees.

So if you insist on a degree, you miss out on many talented result-getting writers who don’t have a formal qualification. After all, SEO writing isn’t about fancy degrees, it’s about getting results in the actual world.

What you should do instead:

  • Ask for case studies of results the writer has achieved in the past.
  • Find out what if the prospect has undergone any Search Engine Optimization training, whether free or paid.
  • Ask how much the prospect has invested in SEO skills development. Serious contenders spend money on career growth because they always want to get better. Pretenders don’t want to part with a penny to sharpen their skills.
  • Commit to writer training and development to improve the skill levels of your writing team. Train them after you get them.

Mistake #2: Going for the cheapest writer

A significant number of business

06
Oct
2020
Posted in technology

Tone raises $4M to help e-commerce brands text with their customers

While many companies are using chatbots and other forms of automation to manage their communication with customers, Boston-based Tone is betting that humans will remain a key part of the equation.

“The traditional models of bots and humans is, ‘Hello, I’m a bot, now you get to battle with me to finally get to a human,’” said Tone CEO Tivan Amour. “Our verison of that is, ‘I’m a human using AI to get you the answers you need more quickly.’”

Amour and his co-founders Vlad Pick and Kyle Weidman previously created a bicycle startup called Fortified Bicycle, and he said they “figured out that the best way to close our customers on these $750 to $1,000 orders was to actually engage them in text message conversations.”

After all, when it comes to “high consideration” purchases like bicycles, people usually want discuss their questions and concerns with another human being. Over time, the Fortified team built what Amour said was a “semi-automated system” to help its sales team stay on top of these conversations.

“We started bragging to our friends about it, ‘You’ve gotta do this, it’s the future of mobile commerce,’” he recalled. “And they’d say, ‘Okay, that’s cool, but we don’t have any of the systems of doing that, we don’t have the salespeople.’”

Tone’s founders

So after selling Fortified Bicycle, Amour and Pick created Tone to help any e-commerce business manage similar text message conversations. Tone employs its own team of human agents to actually do the texting, assisted by software that helps them find the information they need.

It integrates with e-commerce systems like Shopify and Magento, and it’s already working with more than 1,000 brands like ThirdLove, Peak Design and Usual Wines — who are seeing as much as a 26% increase in revenue and a

05
Oct
2020
Posted in technology

Diverzify Adds Memphis Commercial Flooring Legend Kenny Floor Covering To Roster of Service Brands

90-Year-Old Kenny Floor Covering Brand Expands Diverzify Service Locations and Adds Valued Expertise to Best-of-Breed Leadership and Capabilities

Diverzify, the innovative independent leader in commercial flooring installation and maintenance services, is partnering with Kenny Floor Covering, Inc., a legendary 90-year-old Memphis, Tennessee commercial flooring service provider, and will retain the famed brand as part of its multi-location enterprise of service locations. Kenny Floor Covering brings a strong customer base of corporate, real estate development, and medical companies and a breadth of service capabilities that include hard surface, resilient, wood, and carpet to the Diverzify network. As a Diverzify company, Kenny Floor Covering will benefit from operational efficiencies through an innovative digital shared services platform and access to industry-leading physical and intellectual assets and resources.

“We are thrilled to include Kenny Floor Covering in our network of premier brands,” said Bill Graves, president of sales and business development for Diverzify. “It will be exciting and rewarding to extend the reach of this iconic brand to new locations and customers.”

An institution within the greater Memphis business community, Kenny Floor Covering will gain additional strengths and resources through Diverzify. “We are very proud of our business heritage and the reputation we’ve established,” said Kevin Kenny, president of Kenny Floor Covering. “As part of Diverzify, we are enriching our operations and service capabilities to ensure our continued legacy in the Memphis business community and beyond.”

The Kenny Floor Covering brand will be retained and updated to reflect the Diverzify affiliation. The company’s website will be unavailable during the brand update period.

Diverzify is an innovative modular business structure anchored by an advanced shared-services digital platform that links and powers a network of company locations, Diverzify+, and established market brands that include RD Weis Companies, Floors by Beckers, Collaborative Turnkey Solutions (CTS), High Performance