Tag: brand

13
Oct
2020
Posted in technology

A New Cannabis Brand for Savvy Consumers

Back 40 Launches with Three Distinct Vape Strains – Super Lemon Haze, Forbidden Fruit and Kush Mint – Available Now at Cannabis Retailers Across Canada

Back Forty Cartridges

Back Forty cannabis vapes, launching with three distinctive strains.
Back Forty cannabis vapes, launching with three distinctive strains.
Back Forty cannabis vapes, launching with three distinctive strains.

TORONTO, Oct. 13, 2020 (GLOBE NEWSWIRE) — Turn off your notifications and escape to the Back Forty, a new cannabis brand all about embracing simplicity and getting back to the basics. The latest brand from Auxly Cannabis Group (TSX.V – XLY) (“Auxly”), Back Forty launches today with three unique SKUS of distinct high-potency vapes, available at cannabis retailers in British Columbia, Alberta, Ontario and New Brunswick, with more provinces to follow in coming months.

“Back Forty refers to the most remote part of a farm, the place where I imagine a farmer would go to get away from the day-to-day and connect with the peace and quiet of nature,” said Brad Canario, Brand Director, Back Forty. “We’re thrilled to introduce this brand, designed for savvy cannabis consumers looking for an uncomplicated, high-quality product at an affordable price. Take a trip in the Back Forty!”

Back Forty keeps it simple, so all Back Forty vapes contain only two ingredients – rigorously tested cannabis distillate and botanical terpenes. Each 0.45 g cartridge contains 360 mg of THC, with no CBD. At launch, Back Forty is introducing the following strains:

  • Super Lemon Haze is a Sativa packing a citrus and floral taste, with botanical terpenes of d-limonene, terpinolene, myrcene and caryophyllene.

  • Forbidden Fruit is an Indica with citrus and earthy taste notes from d-limonene and myrcene botanical terpenes.

  • Kush Mint is a Hybrid with a refreshing burst of mint taste, with menthol and d-limonene botanical terpenes.

About Back Forty        
Back Forty is a cannabis brand wholly

12
Oct
2020
Posted in computer

Sterling Group acquires Dubai’s computer brand iLife as pandemic makes tech an investor favourite

Tech
Remote work and schooling is making tech and tech brands popular with investors. The Sterling deal will speed up iLife’s moves into new categories.
Image Credit: Pexels

Dubai: The Sterling Group, the private equity firm, has acquired Dubai-based iLife Digital Technology, a PC brand, for an undisclosed amount. The investment will be used to speed up iLife Digital’s growth plans as well as increase its market share. Other geographies too might be added.

“Coronavirus has created PC sales spike – globally,” said Anees Mian, co-founder of iLife Digital Technology. “With accelerated spread of Covid-19 there has been a surge in consumers buying devices in order to work-from-home – partnering with Sterling Group was a strategic move.” 

Pick up COVID-19 generated growth

For Sterling, it meant an exposure in a “lucrative sector buoyed by positive developments”. Headquartered in Dubai, iLife has had a pan-India presence for around three years. It plans to enter new channels such as large format retailers and with dealers, with prime focus on the rapidly growing education market. (Again, a category that has seen growth catapult in COVID-19 times.)

iLife also plans to introduce hardware targeting the enterprise category such as chrome books, commercial desktops, monitors, notebooks and servers. In the next three years, the company projects an overseas expansion.

Syed Faizan, Managing Partner of Sterling Group, said: “We have followed the impressive iLife Digital journey for many years. We are proud to acquire such an innovative company with a strong record of growth and success in consumer tech.”

iLife Digital will continue to operate as a privately held company. Sterling Group’s Louis Dsouza will join iLife Digital as President and Group Chief Financial Officer along with two executives by November.

Source Article

08
Oct
2020
Posted in technology

Coty Expands Kylie Skin Brand to Europe and Australia

Coty Inc.  (COTY) – Get Report said on Thursday that it was expanding its division for Kylie Jenner’s skincare products, Kylie Skin, to France, Germany, the U.K. and Australia.

The direct-to-consumer Kylieskin.com websites will ensure faster delivery of products. They’ll also enable customers to shop using their local languages and currencies, avoiding additional customs fees and duties, the New York beauty-products company said in a statement.

At last check Coty shares jumped 8% to $3.60.

“The launch of the Kylie Skin international websites also reinforces Coty’s strategic commitment to strengthening the direct-to-consumer business model,” said Simona Cattaneo, president of luxury brands at Coty. “We continue to see collections sell out quickly.” 

“I always wanted to bring my skincare line to more consumers around the world and this will allow for an easier shopping experience and faster delivery,” Jenner, a fashion designer and entrepreneur with a big social-media following, said in the company statement.

Initial product assortment for the direct-to-consumer websites in both Europe and Australia will include Coconut Body Scrub, Vanilla Milk Toner, Walnut Face Scrub, Hydrating Face Mask, and more.

“All products are cruelty-free, vegan, gluten free, paraben and sulfate free and suitable for all skin types,” Coty said.

Kylie Skin launched in 2019 in the U.S. Jenner started up Kylie Cosmetics in 2015.

In July, Coty shares rose after the company named beauty industry veteran Sue Nabi chief executive. 

Nabi’s appointment at the time placed the number of women CEOs in the S&P 500 at 28, or just 6% of the broadest benchmark of U.S.-listed companies.

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08
Oct
2020
Posted in technology

Female Retail Brand Founders & National Women’s Small Business Month

October is National Women’s Small Business Month, an initiative focused on promoting female-led business operations.

In 2020, this month-long spotlight on female business owners is especially important, as recent reports show the impact of the pandemic has been dramatic on women in the workforce: Many aged 25 to 54 have stepped out of the professional environment to care for children and family. 

Despite this year’s challenges, the 2019 State of Women-Owned Businesses Report indicated upward growth in the world of female-helmed businesses. 

Findings from the research indicate there are nearly 13 million women-owned businesses in the US that employ 9.4 million people and generate $1.9 trillion in sales. 

Additionally, women-owned businesses grew 21% between 2014 to 2019, while businesses owned by women of color doubled that growth rate: As of 2019, women of color accounted for 50% of all women who owned businesses.

Within the retail and direct-to-consumer sector, there are many emerging female-led businesses that have found a way to thrive in 2020 despite its many obstacles. 

I spoke with a few founders to hear their stories and to see how their retail operations are doing during the ups and downs of this year.

Marcy Capron-Vermillion and Coco Meers: Equilibria

Coco Meers (Co-Founder of PrettyQuick, acquired by Groupon in 2015) left Groupon in early 2018 to found Rebelle Collective, an early-stage investment fund focused on female entrepreneurs. 

When recruiting founders for her portfolio, she spoke with Marcy Capron-Vermillion, a technologist with whom she had built early versions of PrettyQuick. 

While Meers had the intention of investing in one of Capron-Vermillion’s new projects, their first conversation led them down an unintended path: Both were candid about recent mental and physical health struggles.

That single conversation led the duo down a greater path to co-found Equilibria in March of

05
Oct
2020
Posted in website

Esquire Financial Holdings, Inc. Announces the Launch of the New Esquire Brand and Website

Enhanced Digital Platform and New Brand Image Reinforce Industry Leadership and Digital Innovation

JERICHO, N.Y., Oct. 5, 2020 /PRNewswire/ — Esquire Financial Holdings, Inc. (NASDAQ: ESQ) (the “Company”), the holding company for Esquire Bank, National Association (“Esquire Bank“), today announced the launch of a new suite of best-in-class digital technologies anchored by a newly designed website (www.esquirebank.com), a powerful customer service CRM platform, and a new brand image (“Esquire Brand”). 


The revamped website transforms our online customer functionality and provides enhanced banking content including online account opening, full account management, and loan application capabilities.  The new website is live and is located at www.esquirebank.com.  The Company also launched a new, customer centric CRM system built on the Salesforce platform. The proprietary platform will facilitate a more robust customer service experience including seamless communications and enhanced multi-media capabilities.  These upgrades to our service model are also reflected in the launch of a new brand image that demonstrates Esquire’s innovation and focus on the unique markets we serve.

“Esquire’s industry leading performance metrics in 2019 once again placed us among the top performing financial services companies in the country,” stated Andrew C. Sagliocca, President and Chief Executive Officer.  “We are extremely excited to announce today’s launch, modernizing our digital capabilities and enabling our website as well as our brand elements to keep pace with our industry leading achievements and our unique products and services.”

Reflecting its commitment to its clients and the markets it serves, the Company and its staff invested significant time and resources over the past year to refine the new Esquire Brand and seamlessly integrate these new platforms.

“The new Esquire Brand will be transformational for our Company, our customers and perspective customers across our target markets,” stated Martin Korn, Senior Vice President