Tag: agencies

13
Oct
2020
Posted in seo

How Agencies Can Build Trust

Step 1: Get to Know Each Other & Clarify Expectations

Part of building a good working relationship from the start has to do with clarifying expectations. Getting the internal and external teams together is a first step in creating a context where both the agency and the client can ask their questions and obtain alignment.

You probably have quite a lot of information from the sales process, but this is a great moment to review the client profile and add new data to it.

So think about a kick-off call with everyone involved – the client representatives, the account representative, maybe the Head of Client Service, the agency CEO, the SEO strategist, content writer, etc.

Decide on the roles based on their direct involvement with the audit, strategy, and the following SEO campaign and its specific.

Large meetings can sometimes mean that not everyone gets to have their voices heard, so the account manager should assume the role of the host and introduce each participant.

In an online-only setting, you could use break-out rooms, Zoom’s group feature, to foster even more direct contact. Also, you can use a camera-on policy to gather as much nonverbal input as possible and better facilitate the meeting.

This meeting is all about setting the project environment. Go ahead and clarify basic questions like:

  • What are the expectations around communication (channels, frequency, reports, etc.)?
  • When can I see the first results?
  • What are the business challenges at the moment?
  • Who do I ask for help and input (on both sides)?
  • What other information do we need to better understand the business context?

Both teams will probably have questions regarding the onboarding/working process – apart from the ones in the discovery questionnaire – and regarding the project per se.

Regarding the latter, make sure that the

07
Oct
2020
Posted in seo

Orthopreneur Internet Marketing Recognized Among Top SEO & Digital Marketing Agencies in 2020 | News

ROCHESTER, N.Y., Oct. 6, 2020 /PRNewswire/ — Orthopreneur Internet Marketing https://orthopreneur.com is proud to receive dual distinctions from SEOlium for being a top digital marketing agency in the United States providing Search Engine Optimization (SEO) as well as multiple digital marketing services for the orthodontic profession.

Orthopreneur has been at the forefront of orthodontic web design and SEO since 2008, providing clients with leading-edge orthodontic websites and online marketing services to improve rankings in local search. Orthopreneur takes an approach centered on “Expertise Without Extra Fees” that enables clients to attract more new patients and increase exposure on search engines such as Google and Bing to attract new patients without decimating their marketing budget.

“While the rankings are somewhat comprehensive, they only include a handful of orthodontic web agency specialists on the list and none of the top providers which dominate the field,” says Mary Kay Miller, Founder & CEO of Orthopreneur. “This serves as validation that Orthopreneur has earned its rightful place among the top agencies in the U.S. offering digital marketing and SEO services for orthodontic practices.”

“We pride ourselves on transparency and integrity,” adds Jeff Slater, Director of Marketing & Operations at Orthopreneur. “We don’t just want clients to invest in our services; we want them to really understand what they’re getting, why these services are important, and what sets us apart from other agencies as a leader in the orthodontic industry.”

ABOUT ORTHOPRENEUR
Tired of the same old sales pitch and not understanding your investment when it comes to Internet Marketing? Our 15-year track record of “Expertise Without Extra Fees” speaks for itself. Website Design, SEO, Online Advertising, Local Business Setup, Reputation Management, and Social Media Services. We’ll show you how it’s done — and done right the first time!

Contact:
Jeff Slater

06
Oct
2020
Posted in seo

Orthopreneur Internet Marketing Recognized Among Top SEO & Digital Marketing Agencies in 2020

ROCHESTER, N.Y., Oct. 6, 2020 /PRNewswire/ — Orthopreneur Internet Marketing https://orthopreneur.com is proud to receive dual distinctions from SEOlium for being a top digital marketing agency in the United States providing Search Engine Optimization (SEO) as well as multiple digital marketing services for the orthodontic profession.

Orthopreneur has been at the forefront of orthodontic web design and SEO since 2008, providing clients with leading-edge orthodontic websites and online marketing services to improve rankings in local search. Orthopreneur takes an approach centered on “Expertise Without Extra Fees” that enables clients to attract more new patients and increase exposure on search engines such as Google and Bing to attract new patients without decimating their marketing budget.

“While the rankings are somewhat comprehensive, they only include a handful of orthodontic web agency specialists on the list and none of the top providers which dominate the field,” says Mary Kay Miller, Founder & CEO of Orthopreneur. “This serves as validation that Orthopreneur has earned its rightful place among the top agencies in the U.S. offering digital marketing and SEO services for orthodontic practices.”

“We pride ourselves on transparency and integrity,” adds Jeff Slater, Director of Marketing & Operations at Orthopreneur. “We don’t just want clients to invest in our services; we want them to really understand what they’re getting, why these services are important, and what sets us apart from other agencies as a leader in the orthodontic industry.”

ABOUT ORTHOPRENEUR
Tired of the same old sales pitch and not understanding your investment when it comes to Internet Marketing? Our 15-year track record of “Expertise Without Extra Fees” speaks for itself. Website Design, SEO, Online Advertising, Local Business Setup, Reputation Management, and Social Media Services. We’ll show you how it’s done — and done right the first time!

Contact:
Jeff Slater

04
Oct
2020
Posted in computer

Websites down at several Pa. agencies because of computer problems

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30
Sep
2020
Posted in seo

Speed and performance of Web dev, SEO, and marketing agencies websites

30-second summary:

  • The research shows most agencies failed when it comes to the performance of their website.
  • Search engine ranking is a multi-factor game, and performance, while it matters for many reasons, is just one piece in this puzzle.
  • Nebojsa Radakovic shares insights.

Ever since Google announced that page speed would be a ranking factor in its mobile-first index in 2018, the need for speed became one of the most important aspects of web dev trait. A lot of businesses jumped onto the speed train. 

Sure enough, one year later, Google reported that sites are faster, and abandonment rates are down since making page speed a ranking factor.

With performance being one of the top-selling points of a modern-day web dev architecture Jamstack that we are so into, it was only natural to take a deep dive into the industries that tackle website performance and see how we stand against our peers.

TL;DR: Key findings

Don’t have the time to read through the research? Here are the key findings:

  • 27% of websites from our 20K sample still run on HTTP
  • 65.7% of the websites are built with WordPress
  • Only 2.7% of websites have good performance scores
  • 2.9% of websites provide good user experience to their users, ie Largest Contentful Paint (LCP) occurs within 2.5 seconds of when the page first starts loading

What data was I interested in, and why?

Lighthouse performance metrics. There are a couple of popular speed testing tools, but most people use Lighthouse. While it may not be perfect because it provides a mix of both lab and field data about a page, I’ve used Pagespeed Insights API as described in James McNulty UpBuild post here, although updated to show core web vitals.

CMS. WordPress or not. 37% of all websites are powered