Tag: advertising

04
Oct
2020
Posted in technology

Business Insider’s top advertising and media stories for October 5

Hi! Welcome to the Insider Advertising daily for October 5. Lucia Moses here, filling in for Lauren Johnson.

Today’s news: Tech chiefs to testify, why Pepsi isn’t following Coke into hard seltzer, and Triller user numbers disputed.

First: remember to subscribe here to get this newsletter daily.


ted cruz jack dorsey twitter

Sen. Ted Cruz, left, and Twitter CEO Jack Dorsey.

AP/Jacquelyn Martin; AP/Jose Luis Magana


The CEOs of Facebook, Google, and Twitter will all testify before Congress, days before the election, over legal protections for internet companies

Read the full story here.

pepsi pepsico



AP Photo/Paul Sakuma


PepsiCo’s CEO explains why it’s shying away from hard seltzer even as Coca-Cola moves into booze

Pepsi and Coke have been taking different paths when it comes to selling beverages to pandemic-weary consumers.

PepsiCo is focused “100%” on its strategy in energy drinks, CEO Ramon Laguarta said on the company’s earnings call Thursday in response to a question about whether it would follow Coca-Cola into hard seltzer.

He indicated energy drinks offer more long-term potential while hard seltzer could be shorter-lived.

Read the full story here.


Mike Lu, CEO, Triller

Triller CEO Mike Lu.


American Express Business/YouTube



Insiders say TikTok rival Triller reported monthly active users that were 5 times higher than what some internal metrics showed

Read the full story here.


More stories we’re reading:

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01
Oct
2020
Posted in internet

How 100 Page Speed Score Helped Australian Internet Advertising Jump to First Page of Google Search

COVID-19 has created a big impact on businesses globally. Companies are making drastic adjustments to their expenditures just to survive this unprecedented economic crisis. Those that previously relied on paid online advertisements are left with no choice but to put their campaigns on hold indefinitely.

Google and Facebook Ad management companies like Australian Internet Advertising (AIA) saw a sharp decline in their clients because businesses started reducing their spending on paid ads.

AIA is an eight year old digital marketing agency which has already established itself as one of the premium  Google ads management  companies in Australia. It is headed by co-founder and director William Polson.

According to William Polson, “Now with companies cutting costs on paid ads, the importance of SEO has never been more relevant. That is why we knew we had to be at the top of Google for all SEO related search queries.”

SEO has been a part of the internet marketing landscape for many years, as it helps generate high volumes of targeted organic traffic. It is cheaper than paid advertisements, which is why more and more companies are using SEO services to reach their target audiences.

With #1 rankings in organic search for Facebook and Google related keywords, AIA was faced with the task of reaching the first page of Google for keywords like ‘best SEO agency in Sydney ’. 

SEO is dynamic, as Google keeps rolling out new updates to improve search relevance for their users. In September 2020, Google switched over to a mobile-first indexing system for ranking websites. What this meant was that companies needed to have good page speeds, as it became one of the top factors for page ranking by Google.

How 100 Page Speed Score Helped Australian Internet Advertising Jump to First Page of Google Search How 100 Page Speed Score Helped Australian Internet Advertising Jump to First Page of Google Search Photo: Screenshot

30
Sep
2020
Posted in technology

Social Commerce Market – Actionable Research on COVID-19 | Rising Use of Social Media Advertising to Boost the Market Growth

The global social commerce market size is poised to grow by USD 2.05 trillion during 2020-2024, progressing at a CAGR of almost 31% throughout the forecast period, according to the latest report by Technavio. The report offers an up-to-date analysis regarding the current market scenario, latest trends and drivers, and the overall market environment. The report also provides the market impact and new opportunities created due to the COVID-19 pandemic. Download a Free Sample of REPORT with COVID-19 Crisis and Recovery Analysis.

This press release features multimedia. View the full release here: https://www.businesswire.com/news/home/20200930005610/en/

Technavio has announced its latest market research report titled Global Social Commerce Market 2020-2024 (Graphic: Business Wire).

The rising use of social media advertising is one of the major factors driving the market growth. The e-commerce industry uses social media platforms for advertising and increasing their customer base. With the rising popularity of social media, e-commerce advertisers use banner display ads and sponsored content to attract customers. These platforms help in effectively engaging the target audience. The posts on social media platforms such as Facebook and Twitter are increasingly being viewed and shared by users. Circulation of the posted content increases traffic to the company’s website and expands the customer base. Such benefits have increased the popularity of social media platforms, in turn, propelling the growth of the social commerce market.

Register for a free trial today and gain instant access to 17,000+ market research reports. Technavio’s SUBSCRIPTION platform

Report Highlights:

  • The major social commerce market growth comes from laptops and PCs segment. Laptops are widely used for gathering information such as customer reviews, product information, and product ratings. The widescreen of the laptops and PCs provides easy access to product information. These devices are also used for the promotion of content through advertising. These devices help