Tag: acquire

03
Oct
2020
Posted in technology

6 steps for entrepreneurs to acquire more customers on social media

  • Susie Moore is life coach and advice columnist who’s been featured on Good Morning America, Oprah.com, and The Wall Street Journal. She helps entrepreneurs get hired by getting into the media. Sign up for her free workshop on how to get publicity for your business right here.
  • When used effectively, social media can be a powerful tool to access and sell to audiences instantly.
  • Moore shared six tips on leveraging and revamping your social media profiles to better connect with customers.
  • Start by reviewing all of your profiles. From there, you can tweak and update your profiles based on customer feedback and personal review. 
  • Don’t shy away from consistently engaging with your customers in meaningful ways — respond to comments, share screenshots of testimonials, and create a schedule you stick to.
  • Visit Business Insider’s homepage for more stories.

As a business coach, it’s incredible to observe the opportunity that social media provides businesses of all sizes to access and sell to audiences on demand. 

My dermatologist Leslie Rohaidy fills up her practice debunking skincare myths on Instagram. And another friend, Tracy Campoli, a YouTube star, welcomes new members to her fitness community every week through her short, effective YouTube videos. I’ve also sold thousands of units of my books using Instagram and doing time-bound giveaways (whilst simultaneously spending my own money on hydrating under-eye patches and swimwear after observing influencers singing their praises on Instagram). This stuff works!

Social selling is real. Even better, it’s free to do. 

Here are some simple (but easily overlooked!) tips to move more of whatever you’re selling using your social platforms:

1. Refresh 

Log out of everything. Review all of your profiles from a prospect’s or customer’s point of view. 

Do they present you in the best and most concise way? Is it clear

01
Oct
2020
Posted in software

Nintex to acquire K2 Software, bolstering process automation offering

Nintex CEO Eric Johnson. (Nintex Photo)

Bellevue, Wash.-based workflow automation company Nintex will acquire fellow Seattle-area company K2 Software.

Both companies sell process automation software. Founded in 2000, K2 counts 30% of the Fortune 100 as customers and has 1.5 million users across 84 countries. The company raised more than $100 million in 2015 from private equity powerhouse Francisco Partners.

Nintex said it will have more than 10,000 customers and generate more than $200 million in revenue after the deal is closed. Investment firm Thoma Bravo purchased a majority stake in Nintex two years ago. It’s the third acquisition for Nintex since the Thoma Bravo deal. Nintex has 500 employees globally, and more than 100 in the Seattle region.

“We are excited to be bringing together leading innovators in the digital process automation software market,” Nintex CEO Eric Johnson said in a statement. “Upon closing, Nintex and K2 customers and partners will benefit from an even broader range of process management and automation solutions. The combination of our respective development teams will further accelerate our pace of innovation in this growing market.”

Terms of the deal were not disclosed. Nintex is ranked No. 15 and K2 is No. 16 on the GeekWire 200, our list of top-ranked privately-held tech companies across the Pacific Northwest.

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01
Oct
2020
Posted in software

Emerson Expands Industrial Automation Control and Software Footprint with Agreement to Acquire Progea Group

Acquisition complements Emerson’s portfolio and helps customers in discrete and hybrid end markets accelerate digital transformation

Emerson (NYSE: EMR) today announced it has completed the acquisition of the Progea Group, an industry-leading provider of industrial internet of things (IIoT), plant analytics, human machine interface (HMI) and supervisory control and data acquisition (SCADA) technologies.

The addition of Progea’s capabilities in analytics, industrial visualization and IIoT will build upon Emerson’s embedded software and control portfolio for manufacturing, infrastructure and building automation applications and enable customers to streamline comprehensive machine and plant control systems to a single partner. This acquisition will help bridge a critical customer technology gap by lowering total cost of ownership and reducing the barriers that come with working across multiple vendors to drive more successful digital transformation and integration.

“The acquisition of Progea strengthens our ability to provide customers with an integrated package of control, visualization and IoT to help our customers improve overall equipment efficiency and accelerate their digital transformation journey,” said Lal Karsanbhai, executive president of Emerson’s Automation Solutions business. “Progea’s capability and expertise in machine and plant-level visualization and analytics provide customers with a flexible, scalable solution for their programmable logic controller (PLC) applications in discrete and hybrid markets.”

Progea Group is headquartered in Modena, Italy, with approximately 55 employees.

About Emerson

Emerson (NYSE: EMR), headquartered in St. Louis, Missouri (USA), is a global technology and engineering company providing innovative solutions for customers in industrial, commercial and residential markets. Our Automation Solutions business helps process, hybrid and discrete manufacturers maximize production, protect personnel and the environment while optimizing their energy and operating costs. Our Commercial & Residential Solutions business helps ensure human comfort and health, protect food quality and safety, advance energy efficiency and create sustainable infrastructure. For more information visit Emerson.com.

About Progea

29
Sep
2020
Posted in software

VMware to acquire automation software provider SaltStack

VMware said Tuesday that it plans to acquire SaltStack, makers of event-driven automation software, to bolster its cloud portfolio. Financial terms of the deal were not immediately disclosed. 

VMware announced the acquisition alongside a bevy of platform and product updates timed to the company’s virtual VMworld event this week.

SaltStack is the company behind the hugely popular Salt open-source software, which is used by IT admins to handle a range of remote execution tasks. By acquiring SaltStack, VMware said it will be able to extend its automation capabilities beyond infrastructure to the software and packages inside virtual machines and containers. 

The company also intends to use SaltStack to enhance its vRealize cloud management software suite with end-to-end automation and integrated configuration management.

“These software configuration management capabilities will help us address the full spectrum of customers’ automation needs and further strengthen customers’ ability to automate the deployment and configuration of infrastructure platforms both on-premises and in the cloud with VMware vRealize Automation,” said Ajay Singh, SVP and GM of VMware’s cloud management business unit. “Additionally, SaltStack offers robust configuration compliance and vulnerability management capabilities, which will enable VMware vRealize to help customers address their SecOps practices, after close.”

VMware said it’s committed to preserving SaltStack’s open source community after the deal closes, with Singh noting that VMware will fully support SaltStack’s work on open source projects. Beyond automation and configuration, SaltStack is also known for its SecOps suite, which aims to help IT and security teams to find and remediate compliance issues and vulnerabilities.

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